SEO for Healthcare

A healthcare-focused agency you can rely on

Drive more traffic and conversions to your healthcare website with Segment.
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All-Star Team
With experts by your side, SEO is simple and success is easily achievable. Our regular, day-to-day management means you'll never have to worry about missing out on growth again.
More ROI
When you have an all-star team working day-in and day-out, you'll see a better return on your investment. With Segment, we focus on helping you generate more traffic, leads, and revenue.
Every Detail, Handled
SEO has many different elements that need to be considered and evaluated. Our SEO team does extensive planning and careful execution to ensure nothing ever falls through the cracks.

Improve your on-page SEO

Enhance your site-wide on-page SEO structure and user experience to improve the way search engines index and rank your site.

Page titles, meta descriptions, header tags, image alt tags, page speed, and usability
Keyword frequency, semantics, competitive analysis, robots.txt file, XML sitemap
Internal linking, site architecture, anchor text optimization, HTTP status code resolution, broken links assessment
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Build quality backlinks

Our team of off-page SEO experts design link building campaigns that help generate strong online authority and reputation among major search engines, including Google and Bing.

We partner with a number of publishers that accept guest post submissions. We take care of guest blogging, press releases, and syndicated content.
Listing your website to local, national or global business directories is another form of link building. Submissions can help accommodate your off-page SEO strategy and positively impact your rankings.
We develop social signals by posting your valuable content assets on social media sites, including Facebook, Twitter, and LinkedIn.
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Implement profitable healthcare keywords

We help bring your business to market with a keyword strategy that will get you to the first page of search engines. Our team develops, implements, and measures a comprehensive keyword strategy that brings in the most ROI.

Search volume insights and buyer intent signals
Keyword frequency, thematic research, semantics and relevance
Competition scores, keyword difficulty, and more
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More content, more traffic, more leads

Develop web content that increases your visitor-to-customer conversion rate. Get your content aligned with your marketing funnel to acquire more sales-ready leads.

Our team performs competitive research and analysis to identify how your competitor's are shaping their overall content strategy, helping you to outrank them in search engine listings.
Being included on the top of search engines, including in Google's Featured Snippets showcase, can help improve your click-through rates.
We help write long-form content, with over 1,000 words, to provide depth to your website and value to your readers.
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More SEO services for healthcare

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.
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Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.
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Keyword Research

Target value keywords that improve website traffic, conversions, and revenue.
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Audit Management

Make your website more optimized for search engines with regular SEO audits.
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Content Development

Develop content marketing assets that engage audiences, inspire action, and generate conversions.
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Web Analytics

Unlock key insights on various KPIs and uncover how your SEO performance impacts revenue.
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We work on the world's best platforms

Frequently asked questions

What is SEO for healthcare?

Search engine optimization refers to the methods you use to improve your website’s visibility within search engines like Google. Simply put, SEO for healthcare refers to the process of boosting your healthcare website’s ranking on search engines so that your organization can reach more clients/patients and grow your bottom-line. With the right healthcare SEO strategy, you can ensure that your website is at the top of search engine result pages (SERPs) rather than lost in the millions of search results.

Why invest in SEO for healthcare?

Let’s be honest – the good old Yellow Pages is no longer effective for advertising your healthcare business. Thanks to the digital revolution, clients/patients are now looking for treatments and healthcare products and services online. In fact, according to Google, over 70 percent of patients use their smartphones to locate healthcare providers. Done right, SEO for healthcare can make a huge difference in terms of your site’s ranking, web traffic, and revenue growth.

Can SEO help reduce healthcare marketing costs?

You probably appreciate that marketing can be a very costly affair. Back in time, healthcare marketing relied on severely expensive print, TV, and radio advertising. However, thanks to the arrival of the digital era, you can knock off this cost by simply getting your SEO for healthcare strategy spot-on. Online marketing is by far cheaper, more agile, and targeted than traditional radio, TV, or print marketing. An effective healthcare SEO strategy can significantly help you reduce your marketing budget while still attracting more customers to your business.

How can Segment help?

It is important to note that when people go online in search of a specific healthcare solution, they will barely make it past the second page of SERPs. This is why it is imperative that you increase your visibility on Google for solutions that your business provides. Otherwise, you will miss out on new customers because no one will find your healthcare solutions online. By putting in place a robust SEO healthcare strategy, you will improve your site’s ranking on Google and increase your visibility across the web.
If you have any other questions, get in touch with our team.

Discover our latest client stories

Learn how Segment clients harness the power of digital, strategy, and data to improve search rankings, increase online traffic, and drive revenue growth.

View our selection of case studies demonstrating how we help clients around the world, across industries, optimize their toughest SEO challenges and build long-term, sustainable value.
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Pharma Software Company Grows Traffic by 77%

Agadia, a pharmaceuticals SaaS company, increased its website and SEO traffic by 77%.

Reaching the first page of Google starts with Segment.

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