SEO for Dentists

When someone looks online for a dental office, they find so many dental offices out there that yours can get lost in the shuffle. You have to find a way to be visible online, and search engine optimization (SEO) helps make your website show up when someone in the area needs your services. While it's fairly easy to learn basic SEO for dentists quickly, for best results you need to have a dental SEO expert devise a strategy for your website to give you the best chances of ongoing visibility.

When someone searches for a dental office, the search engine they use sends out these little bots that crawl across the web in search of terms, or keywords, that match the search term entered by the person. The better the match, the more likely it is that your dental website will show up near the top of the search results. People tend to look at only the first and maybe the second pages of search results when looking for a business or service, so you need your site to show up there, and not in later pages. But keywords aren't the only factor. Depending on the search engine being used - and in most cases now, that's Google - you also have to be sure that your site remains fresh yet evergreen. That means constantly adding new content that is unique to your site but that can also be helpful to people months or years after it has been added.

It's not enough to just throw some keywords onto a page and tweak content once in a while. Search engines can actually de-index your dental site (meaning it won't show up in search results) if it appears to be meant only to get clicks. You need content that is helpful and that shows the bots from the search engine that your site is authentic and holds information the searcher needs.

A dental SEO expert can figure out the keywords that you need and change those as circumstances dictate. The expert can also devise a content strategy for you that keeps your site visible. This can be a monthly or weekly blog - and there are services where writers provide all that content for you, arranged through a content broker or another company, so you don't have to do all the writing yourself - as well as constant improvements and updates to pages about dental services and other factors like insurance.

When your site constantly has new content, that sends a message to the bots from the search engine that someone is actively taking care of the site, and the business behind it is likely to be open and legitimate. Judicious use of keywords helps the bots locate the site and compare it to the searcher's request, and the closer the match, the more likely it is that the bots will choose your site to place near the top of the search results.

How many dentists in your area have websites? Probably a huge number, right? And many offer the same services as yours, right? You need to make it easy for patients to find your site. Traditional advertising with your website URL included is not enough now; most people look to the web to find someone if they can't get recommendations from friends or co-workers. The solution is having a really good dental SEO strategy to lure in those search engine bots.

When you contract a dental SEO expert to work on your site, you're getting more than a one-time revamp. You'll be able to create a contract that lets the SEO expert monitor and update the site constantly so that you won't have to worry about site upkeep. You and your staff can concentrate on dental work and helping patients, rather than worry about whether or not you remembered to update your blog that week. Search engine optimization is a necessary marketing tool now. You can't afford to go without it, and you will find that the benefits are lucrative as more patients find your dental practice.