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Segment Team

Hello! We're Team Segment. We love to write about all things SEO, digital marketing, and analytics. Thanks for stopping by our author page!
How To

How to Conduct an SEO Audit

Discover Segment's quick checklist for conducting SEO audits. Assess your objectives, look for Google penalties, perform technical SEO audits, and more with this guide.

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Strategy

SEO Keyword Research Strategy: 10 Golden Tips

Here's everything you need to know about implementing a successful keyword research strategy for your SEO program.

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Off-Page

Your Guide to Building Quality Backlinks

Link building is a vital part of any good search engine optimization (SEO) strategy, as well as one of the trickiest.

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Strategy

The Power of SEO in Inbound Marketing

Learn more about the benefits of implementing SEO in your inbound marketing strategy.

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News

Segment Recognized by Clutch as a Top B2B Company

Clutch, a Washington, D.C.-based research and reviews firm, awarded Segment as a top B2B company in Texas for 2021.

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Technical

Why You Should Use SEO Software Tools

Advanced SEO software programs can help you find the best keywords, linking structures and other strategies to help your site get more traction online.

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On-Page

Checklist: On-Page SEO Strategies

Are you looking for tips on how to optimize your website performance? Here are some on-page SEO steps and factors you need to know.

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How To

How to Appear in Online Search Engine Results

Learn about how to appear in online search results, like Google and Bing. Here's a step-by-step guide on how to ensure your website is successfully indexed.

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Strategy

Investing in a Professional SEO Consultant

Are you looking for a professional SEO consultant? Learn more about the benefits of investing in an SEO expert and what you can expect.

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How To

The Basic Concept of SEO

Here's what you need to know about the basic concept of SEO.

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Technical

The XML Sitemap and Robots.txt File

Here's what you need to know about setting up your XML sitemap and robots.txt file. See some examples and how to get started.

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How To

How to Incorporate SEO into HubSpot's Flywheel Model

We're taking a closer look at how HubSpot's Flywheel model and SEO can work hand-in-hand to provide a seamless digital marketing experience.

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