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Copywriting from Segment

More content, more traffic, more conversions

Develop web marketing content that engages audiences, inspires action, and generates conversions.

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A top SEO company for the second year in a row

Establish and optimize your SEO content program

Content Briefs

Our briefs offer detailed planning and data insights - topic suggestions, keyword semantics, tone of voice, language, word count, and more - required to outrank your competition.

Strategy & Research

We conduct market research to identify how your competitors are shaping their overall content strategy, helping you to outrank them in search engine listings.

Copywriting

After performing research, our content writers develop content marketing resources, including website pages, landing pages, blog articles, and more.

Short & Long-Form Content

We help write both short and long-form content, with over 700 words, to provide depth to your website and value to your readers.

Core Website Pages

Our team helps improve the way search engines read, crawl, index, and rank your core website pages, including product and service pages.

Resource Pages

Like website and landing pages, Segment audits and optimizes your entire resource inventory - from blog articles to eBooks and more.

Featured Snippets

Being included on the top of search engines, including in Google's Featured Snippets showcase, can help improve your content page's click-through rates.

Meta Tags

As we manage your on-page content, we optimize your meta tags, including page titles, descriptions, headers, and more.

Expect more from your SEO agency

We provide a full-suite of SEO management services for SMBs and enterprises.

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.

Popular Features
Website Management
Meta Tags Optimization
Internal Linking
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Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.

Popular Features
Link Building
Anchor Texts
Social Signals
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Keyword Research

Target and implement value keywords that improve website traffic, conversions, and sales revenue.

Popular Features
Search Volume Insights
Buyer Intent Signals
Keyword Implementation
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Audit Management

Make your website more optimized for search engines with regular SEO audits and inspections.

Popular Features
Audits and Inspections
Issue Resolution
Website Measurement
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Copywriting

Develop content assets that engage audiences, inspire action, and generate conversions.

Popular Features
Content Development
Competitive Analysis
Optimization
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Web Analytics

Unlock key insights on KPIs and uncover how your SEO performance impacts revenue.

Popular Features
Beacon Management
Comprehensive Reports
Traffic Projections
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Create value-add content with Segment

Develop web content that increases your visitor-to-customer conversion rate. Get your content aligned with your marketing funnel to acquire more sales-ready leads.

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Recharge your website with engaging content marketing assets

Publish value-add content that inspires visitors to take action. Keep visitors coming back until they become loyal, paying customers. Measure all of this with key metrics such as rate-of-return, on-site engagement, and more.

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Frequently asked questions about copywriting for SEO

What should be considered when writing for SEO?

The most important thing to remember when writing for SEO is to make your content engaging and informative for the reader. It can be easy to get so caught up in your keyword placement and formatting that it negatively affects the quality of your copy. However, your writing is going to be most effective when you put the reader ahead of the search engine. Google and other search engines have very sophisticated algorithms to identify high-quality content, so focusing your effort on quality will also improve your rankings.

Are keywords important in the SEO copywriting process?

A great way to drive traffic to your site is to use multiple keywords that are related to each other. This increases the chances of consumers finding your site and indicates to Google that your content is highly relevant and provides topical value. Having a variety of short and long-tail keywords will make this strategy most effective. If you are unsure of the best keywords to add to your content, you can consult with an SEO agency. Depending on the length of your page, include your main keyword two to six times, as well as other relevant keywords and phrases just once.

What is the role of copywriting in on-page SEO?

When writing any content for on-page SEO, get in the habit of creating a title tag using your keywords, as well as several subheading tags throughout the article. Google looks at titles and subheadings first for relevance, so this is a very easy way to improve your rankings. Your meta description is also incredibly important. This is the short description that shows up underneath the title of your website in a search engine listing. You should write a meta description for every page of content, taking care to include your keywords. The meta description is also a great opportunity to grab the attention of the reader and draw them in, so make it punchy and dynamic.

What about other form of media content, like videos?

A great way to add richness and value to your page is to incorporate photos, videos, and other graphics. They add quality to your page and make it much more attractive to the reader and the search engine. If you don't have your own videos or graphics to add to your web page, there are many online photo libraries that provide attribution free images. Some popular online photo libraries include Unsplash, Pexels, and Pixabay. Be sure to name your image tags in a way that describes them accurately, as search engines will also look at the names of the files on your page.
If you have any other questions, get in touch with our team.

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