We conduct market research to identify how your competitors are shaping their overall content strategy, helping you to outrank them in search engine listings.
Featured Snippets
Being included on the top of search engines, including in Google's Featured Snippets showcase, can help improve your click-through rates.
Long-Form Content
We help write long-form content, with over 1,000 words, to provide depth to your website and value to your readers.
Create value-add content with Segment
Develop web content that increases your visitor-to-customer conversion rate. Get your content aligned with your marketing funnel to acquire more sales-ready leads.
Publish value-add content that inspires visitors to take action. Keep visitors coming back until they become loyal, paying customers. Measure all of this with key metrics such as rate-of-return, on-site engagement, and more.
The most important thing to remember when writing for SEO is to make your content engaging and informative for the reader. It can be easy to get so caught up in your keyword placement and formatting that it negatively affects the quality of your copy. However, your writing is going to be most effective when you put the reader ahead of the search engine. Google and other search engines have very sophisticated algorithms to identify high-quality content, so focusing your effort on quality will also improve your rankings. Take a step back from your content and read it with fresh eyes to make sure it provides good value for the reader. Link to respected sources where appropriate
Are keywords important in the copywriting process?
A great way to drive traffic to your site is to use multiple keywords that are related to each other. This increases the chances of consumers finding your site and indicates to Google that your content is highly relevant and provides topical value. Having a variety of short and long-tail keywords will make this strategy most effective. If you are unsure of the best keywords to add to your content, you can consult with an SEO agency. Depending on the length of your page, include your main keyword two to six times, as well as other relevant keywords and phrases just once.
What is the role of copywriting in on-page SEO?
When writing any content for on-page SEO, get in the habit of creating a title tag using your keywords, as well as several subheading tags throughout the article. Google looks at titles and subheadings first for relevance, so this is a very easy way to improve your rankings. Your meta description is also incredibly important. This is the short description that shows up underneath the title of your website in a search engine listing. You should write a meta description for every page of content, taking care to include your keywords. The meta description is also a great opportunity to grab the attention of the reader and draw them in, so make it punchy and dynamic.
What about other form of media content, like videos?
A great way to add richness and value to your page is to incorporate photos, videos, and other graphics. They add quality to your page and make it much more attractive to the reader and the search engine. If you don't have your own videos or graphics to add to your web page, there are many online photo libraries that provide attribution free images. Some popular online photo libraries include Unsplash, Pexels, and Pixabay. Be sure to name your image tags in a way that describes them accurately, as search engines will also look at the names of the files on your page.
If you have any other questions, get in touch with our team.
Discover our latest client stories
Learn how Segment clients harness the power of digital, strategy, and data to improve search rankings, increase online traffic, and drive revenue growth.
View our selection of case studies demonstrating how we help clients around the world, across industries, optimize their toughest SEO challenges and build long-term, sustainable value.
