Content Briefs: Our briefs offer detailed planning and data insights - topic suggestions, keyword semantics, tone of voice, language, word count, and more - required to outrank your competition.
Planning: We conduct market research to identify how your competitors are shaping their overall content strategy, helping you to outrank them in search engine listings.
Copywriting: After performing research, our content writers develop content marketing resources, including website pages, landing pages, blog articles, and more.
Multi-Length: We help write both short and long-form content, with over 700 words, to provide depth to your website and value to your readers.
Core Website Pages: Our team helps improve the way search engines read, crawl, index, and rank your core website pages, including product and service pages.
Resource Pages: Like website and landing pages, Segment audits and optimizes your entire resource inventory - from blog articles to eBooks and more.
Featured Snippets: Being included on the top of search engines, including in Google's Featured Snippets showcase, can help improve your content page's click-through rates.
Meta Tags: As we manage your on-page content, we optimize your meta tags, including page titles, descriptions, headers, and more.
Hear From Our Clients
I have been working with the Segment team for a couple of years now. They have been an amazing partner in helping me get my SEO strategy off the ground. "
We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."
The most important thing to remember when writing for SEO is to make your content engaging and informative for the reader. It can be easy to get so caught up in your keyword placement and formatting that it negatively affects the quality of your copy. However, your writing is going to be most effective when you put the reader ahead of the search engine. Google and other search engines have very sophisticated algorithms to identify high-quality content, so focusing your effort on quality will also improve your rankings.
What is the role of copywriting in SEO?
When writing any content for on-page SEO, get in the habit of creating a title tag using your keywords, as well as several subheading tags throughout the article. Google looks at titles and subheadings first for relevance, so this is a very easy way to improve your rankings. Your meta description is also incredibly important. This is the short description that shows up underneath the title of your website in a search engine listing. You should write a meta description for every page of content, taking care to include your keywords. The meta description is also a great opportunity to grab the attention of the reader and draw them in, so make it punchy and dynamic.
Are keywords important in the SEO content writing process?
A great way to drive traffic to your site is to use multiple keywords that are related to each other. This increases the chances of consumers finding your site and indicates to Google that your content is highly relevant and provides topical value. Having a variety of short and long-tail keywords will make this strategy most effective. If you are unsure of the best keywords to add to your content, you can consult with an SEO agency. Depending on the length of your page, include your main keyword two to six times, as well as other relevant keywords and phrases just once.
What about other forms of content, like videos?
A great way to add richness and value to your page is to incorporate photos, videos, and other visual media graphics. They add quality to your page and make it much more attractive to the reader and the search engine. If you don't have your own videos or graphics to add to your web page, there are many online photo libraries that provide attribution free images. Some popular online photo libraries include Unsplash, Pexels, and Pixabay. Be sure to name your image tags in a way that describes them accurately, as search engines will also look at the names of the files on your page.
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