SEO for B2B

Optimize your B2B SEO

Make it easy for prospective customers to find you across search engines by optimizing your website, content, and more.
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All-Star Team

With experts by your side, SEO is simple and success is easily achievable. Our regular, day-to-day management means you'll never have to worry about missing out on growth again.

More ROI

When you have an all-star team working day-in and day-out, you'll see a better return on your investment. With Segment, we focus on helping you generate more traffic, leads, and revenue.

Every Detail, Handled

SEO has many different elements that need to be considered and evaluated. Our SEO team does extensive planning and careful execution to ensure nothing ever falls through the cracks.

Improve your on-page SEO

Enhance your site-wide on-page SEO structure and user experience to improve the way search engines index and rank your site.

Page titles, meta descriptions, header tags, image alt tags, page speed, and usability
Keyword frequency, semantics, competitive analysis, robots.txt file, XML sitemap
Internal linking, site architecture, anchor text optimization, HTTP status code resolution, broken links assessment
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Build quality backlinks

Our team of off-page SEO experts design link building campaigns that help generate strong online authority and reputation among major search engines, including Google and Bing.

We partner with a number of publishers that accept guest post submissions. We take care of guest blogging, press releases, and syndicated content.
Listing your website to local, national or global business directories is another form of link building. Submissions can help accommodate your off-page SEO strategy and positively impact your rankings.
We develop social signals by posting your valuable content assets on social media sites, including Facebook, Twitter, and LinkedIn.
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Implement profitable keywords

We help bring your business to market with a keyword strategy that will get you to the first page of search engines. Our team develops, implements, and measures a comprehensive keyword strategy that brings in the most ROI.

Search volume insights and buyer intent signals
Keyword frequency, thematic research, semantics and relevance
Competition scores, keyword difficulty, and more
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More content, more traffic, more leads

Develop web content that increases your visitor-to-customer conversion rate. Get your content aligned with your marketing funnel to acquire more sales-ready leads.

Our team performs competitive research and analysis to identify how your competitor's are shaping their overall content strategy, helping you to outrank them in search engine listings.
Being included on the top of search engines, including in Google's Featured Snippets showcase, can help improve your click-through rates.
We help write long-form content, with over 1,000 words, to provide depth to your website and value to your readers.
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SEO services for B2B

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.
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Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.
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Keyword Research

Target value keywords that improve website traffic, conversions, and sales revenue.
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Audit Management

Make your website more optimized for search engines with regular SEO audits.
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Content Development

Develop content marketing assets that engage audiences, inspire action, and generate conversions.
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Web Analytics

Unlock key insights on various KPIs and uncover how your SEO performance impacts revenue.
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We work on the world's best platforms

Frequently asked questions

Why is SEO for B2B important?

Competition in the B2B market is incredibly high right now. For your business to make an impact, you need a comprehensive B2B SEO strategy that will draw traffic to your website. SEO is the process of optimizing your site so that it will show up in search engine results, and it's particularly important for B2B-focused companies. Having your company's website and technology solutions show up at the top of key search engine rankings will catch the attention of potential consumers and increase your brand recognition.

My website is not producing results. Why?

If you already have an SEO strategy in place, but you haven't been seeing results, an SEO audit can help you solve the problem. During an SEO audit, we'll analyze many different aspects of your website to determine what's working and what isn't. Our audits will look at your keywords, links, and formatting, as well as any offsite factors that could be affecting your website's performance. With an audit, we'll be able to quickly find anything that's been limiting your SEO performance and can help you fix it.

What are the benefits of partnering with an agency?

Whether you’ve dabbled in SEO in the past or you’re entirely new to the concept, the benefits of investing in SEO is easier to see than ever. With more and more technology businesses adopting better practices and optimization when it comes to their online presence, it’s no surprise that any company that doesn’t keep up soon falls behind. At Segment, we offer a range of expert B2B SEO services, providing you with a powerful and effective way to get your business to that top spot effectively.

How can Segment help?

We offer SEO services designed specifically for B2B providers. We are familiar with the unique challenges companies are facing and will help your company develop an individualized strategy to achieve your B2B SEO goals. Our team has years of experience developing SEO for B2B organizations and stays up to date with the complex algorithm changes that search engines make each year.
If you have any other questions, get in touch with our team.

Discover our latest client stories

Learn how Segment clients harness the power of digital, strategy, and data to improve search rankings, increase online traffic, and drive revenue growth.

View our selection of case studies demonstrating how we help clients around the world, across industries, optimize their toughest SEO challenges and build long-term, sustainable value.
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PPE Manufacturer Reaches $400K in Sales with Segment

Sneeze Defense, a PPE manufacturer, generated $400K in revenue from SEO.

Reaching the first page of Google starts with Segment.

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Rating of 5/5 on Clutch
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