SEO for B2B

Make it easy for prospective customers to find you across search engines by optimizing your B2B website, content, and more.


agency of the year


years of experience


customer retention
B2B SEO white business woman talking to man.

Where all your SEO comes together

Website Management. Our team regularly manages and optimizes your site so that you can focus on what's important.
Meta Tags Optimization. Improve every aspect of your metas, including page titles, header tags, and meta descriptions.
SEO Architecture. Inspect, configure, and improve your site's architecture, including internal linking, URL structure, page hierarchies, status codes, and more.
Indexation. Ensure your website is getting the attention it deserves from Google crawlers. Our team maintains your Google Search Console and Bing Webmaster apps.
Backlinks. Improve your online credibility by building quality backlinks with influential websites.
Anchor Texts. Apply targeted keywords across your anchor texts to solidify your rankings.
Social Signals. Post your content across major social networks to further build your off-page authority.
Press Releases. Have a major company announcement? Run press releases to expand your reach.
Keyword Management. Implement your targeted keywords across your core website pages.
Search Volume Insights. Get real-time metrics on keyword growth and volume over time.
Buyer Intent. Drive better leads when you focus on the keywords that prospects use throughout the buyer's journey.
Competitive Scoring. Get ahead of the competition with insights on keyword difficulty, undervalued keywords, and more.
Strategy Research. We conduct research to identify how your competitors are shaping their content strategy, helping you to outrank them.
Featured Snippets. Being included on the top of search engines, including in Google's Featured Snippets showcase, can help improve your click-through rates.
Copywriting. We help write long-form content, with over 1,000 words, to provide depth to your website and value to your readers.
Keyword Implementation. Employ and optimize all your targeted keywords across your different assets, including website pages, landing pages, and blog articles.

Expect more from your SEO agency

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.

Popular Features
Website Management
Meta Tags Optimization
Internal Linking

Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.

Popular Features
Link Building
Anchor Texts
Social Signals

Keyword Research

Target and implement value keywords that improve website traffic, conversions, and sales revenue.

Popular Features
Search Volume Insights
Buyer Intent Signals
Keyword Implementation

Audit Management

Make your website more optimized for search engines with regular SEO audits and inspections.

Popular Features
Audits and Inspections
Issue Resolution
Website Measurement


Develop content assets that engage audiences, inspire action, and generate conversions.

Popular Features
Content Development
Competitive Analysis


Unlock key insights on KPIs and uncover how your SEO performance impacts sales revenue.

Popular Features
Beacon Management
Comprehensive Reports
Traffic Projections

Ditch the stress of managing SEO on your own

With Segment, you'll receive full-service SEO management, website maintenance, and more. Rest assured your website is in good hands.

Hire experts

Eliminate the guesswork out of managing SEO.

Save time

Focus on what you do best while we take care of SEO.

See results

Your website deserves more growth, and we'll help you get there.


Unlimited SEO support, really

We’ll reach out regularly to discuss strategy, reporting, and more. Have pressing marketing matters? No problem. We'll get back to you in one business day or less. Plus, you'll have direct access to your account strategist, allowing you to call or text anytime.
We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."
Karen Apwah
Head of Marketing, Agadia Systems
Since working with Segment, the team has increased the number of calls we have received from prospective customers as well as given us a deeper understanding of what is going on with our website."
Jason Merkerson
Director, PROimage Facility Services

View more SEO success stories

European Wedding Dress Retailer Grows SEO Traffic 868%

Pharma Software Company Grows Conversions by 348%

Oil & Gas Services Company Increases SEO Traffic by 455%

Frequently asked questions

Have questions about how Segment can help?

Why is SEO for B2B important?

Competition in the B2B market is incredibly high right now. For your business to make an impact, you need a comprehensive B2B SEO strategy that will draw traffic to your website. SEO is the process of optimizing your site so that it will show up in search engine results, and it's particularly important for B2B-focused companies. Having your company's website and technology solutions show up at the top of key search engine rankings will catch the attention of potential consumers and increase your brand recognition.

My B2B website is not producing SEO results. Why?

If you already have a B2B EO strategy in place, but you haven't been seeing results, an SEO audit can help you solve the problem. During a B2B SEO audit, we'll analyze many different aspects of your website to determine what's working and what isn't. Our audits will look at your keywords, links, and formatting, as well as any offsite factors that could be affecting your website's performance. With an audit, we'll be able to quickly find anything that's been limiting your B2B SEO performance and can help you fix it.

What are the benefits of partnering with a B2B SEO agency?

Whether you’ve dabbled in SEO in the past or you’re entirely new to the concept, the benefits of investing in SEO is easier to see than ever. With more and more businesses adopting better practices and optimization when it comes to their online presence, it’s no surprise that any company that doesn’t keep up soon falls behind. At Segment, we offer a range of expert B2B SEO services, providing you with a powerful and effective way to get your business to that top spot effectively.

How can Segment for B2B SEO help?

We offer B2B SEO services designed specifically for B2B providers. We are familiar with the unique challenges companies are facing and will help your company develop an individualized strategy to achieve your B2B SEO goals. Our team has years of experience developing SEO for B2B organizations and stays up to date with the complex algorithm changes that search engines make each year.

Reaching the first page of Google starts here

Improve your rankings, increase your website traffic, and win more customers. Sign up for a free audit, proposal, and traffic projection analysis.