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SEO for B2B Companies

B2B buying decisions rarely happen in one search. Multiple stakeholders research and compare before anyone talks to sales. We build SEO content for every stage of that buying committee's journey, not just early-funnel traffic.

Case Studies
348% conversion growth for a pharma software company
165K clicks driven for Superb AI
455% SEO traffic increase for an oil & gas services company
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SEO built for how B2B buyers actually decide

Website Management. Our team regularly manages and optimizes your site so that you can focus on what's important.
Meta Tags Optimization. Improve every aspect of your metas, including page titles, header tags, and meta descriptions.
SEO Architecture. Inspect, configure, and improve your site's architecture, including internal linking, URL structure, page hierarchies, status codes, and more.
Indexation. Ensure your website is getting the attention it deserves from Google crawlers. Our team maintains your Google Search Console and Bing Webmaster apps.
Backlinks. Improve your online credibility by building quality backlinks with influential websites.
Anchor Texts. Apply targeted keywords across your anchor texts to solidify your rankings.
Social Signals. Post your content across major social networks to further build your off-page authority.
Press Releases. Have a major company announcement? Run press releases to expand your reach.
Keyword Management. Implement your targeted keywords across your core website pages.
Search Volume Insights. Get real-time metrics on keyword growth and volume over time.
Buyer Intent. Drive better leads when you focus on the keywords that prospects use throughout the buyer's journey.
Competitive Scoring. Get ahead of the competition with insights on keyword difficulty, undervalued keywords, and more.
Strategy Research. We conduct research to identify how your competitors are shaping their content strategy, helping you to outrank them.
Featured Snippets. Being included on the top of search engines, including in Google's Featured Snippets showcase, can help improve your click-through rates.
Copywriting. We help write long-form content, with over 1,000 words, to provide depth to your website and value to your readers.
Keyword Implementation. Employ and optimize all your targeted keywords across your different assets, including website pages, landing pages, and blog articles.

Hear from Our Clients

I have been working with the Segment team for a couple of years now. They have been an amazing partner in helping me get my SEO strategy off the ground. "
SEE CLIENT RESULTS
Bryan Kim
VP, Business Strategy and Partnerships
We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."
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Karen Apwah
Head of Marketing, Agadia Systems

View More SEO success stories

Superb AI achieves 4.8M impressions and 165K clicks

Pharma Software Company Grows Conversions by 348%

PoP Solutions Provider Increases SEO Traffic by 580%

Frequently asked questions

Have questions about how Segment can help?
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Why is SEO for B2B important?

Competition in the B2B market is incredibly high right now. For your business to make an impact, you need a comprehensive B2B SEO strategy that will draw traffic to your website. SEO is the process of optimizing your site so that it will show up in search engine results, and it's particularly important for B2B-focused companies. Having your company's website and technology solutions show up at the top of key search engine rankings will catch the attention of potential consumers and increase your brand recognition.

Will SEO actually generate qualified leads, not just traffic?

Traffic alone isn't the goal. We build toward pages and content types, like comparisons, use-case pages, and bottom-of-funnel guides, that are proven to convert research-stage visitors into pipeline, and we report on that pipeline impact directly.

How long before B2B SEO shows up in the pipeline?

Given typical B2B sales cycles, most clients see ranking and traffic movement in 3-4 months, with pipeline impact becoming clear over 6-9 months as those visitors move through a longer buying process.

How can Segment for B2B SEO help?

We offer B2B SEO services designed specifically for B2B providers. We are familiar with the unique challenges companies are facing and will help your company develop an individualized strategy to achieve your B2B SEO goals. Our team has years of experience developing SEO for B2B organizations and stays up to date with the complex algorithm changes that search engines make each year.

Take the first step toward higher rankings and better leads.

Improve your rankings, increase your website traffic, and win more customers. Sign up for a free audit, proposal, and traffic projection analysis.

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