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On-Page SEO

Earn better rankings with a better site structure

Improve your internal link building, site-wide structure, and website user experience with Segment’s on-page SEO services.
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All-Star Team
With experts by your side, SEO is simple and success is easily achievable. Our regular, day-to-day management means you'll never have to worry about missing out on growth again.
More ROI
When you have an all-star team working day-in and day-out, you'll see a better return on your investment. With Segment, we focus on helping you generate more traffic, leads, and revenue.
Every Detail, Handled
SEO has many different elements that need to be considered and evaluated. Our SEO team does extensive planning and careful execution to ensure nothing ever falls through the cracks.

We follow Google best practices

Our team improves the way search engines crawl, read, and index your website. With experts by your side, we create easy-to-navigate pages and user-friendly content structure to provide a smooth experience for all user types, including search engine crawlers and your buyer personas.

Full audit, research, and issue resolution
Site-wide on-page SEO implementation
Full campaign management and reporting
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Optimizing all elements of on-page SEO

Our on-page SEO experts research, analyze, resolve, and optimize all elements of your on-page SEO program. Here are just some of the on-page factors we focus on:

Page titles, meta descriptions, header tags, image alt tags, page speed, usability
Keyword frequency, semantics, competitive analysis, robots.txt file, XML sitemap
Internal linking, site architecture, anchor texts, HTTP status code resolution, broken links
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More SEO services

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.
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Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.
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Keyword Research

Target value keywords that improve website traffic, conversions, and sales revenue.
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Audit Management

Make your website more optimized for search engines with regular SEO audits.
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Content Development

Develop content marketing assets that engage audiences, inspire action, and generate conversions.
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Web Analytics

Unlock key insights on various KPIs and uncover how your SEO performance impacts revenue.
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We work on the world's best platforms

Frequently asked questions

What is on-page SEO?

Often considered the most traditional and well-known form of SEO, on-page SEO refers to anything that you have direct control over within your website. This includes anything from meta descriptions, page titles, header hierarchy, server-side, coding, and the overall structure of your website and content. Optimizing each page of your website improves your chances of ranking well on search engines and driving in new traffic. It also improves the overall quality of your website and makes it more user-friendly.

How can Segment help with on-page SEO?

With on-page optimization, our team will make sure the appropriate short and long-tail keywords are included on each page, and that the text and images are formatted using SEO best practices. This also includes adding appropriate links and ensuring that the content on each page is unique, relevant, and helpful to the reader. We work within you content management system (CMS) and web builder to implement the necessary elements of on-page SEO.

Are keywords part of on-page SEO?

As part of an on-page SEO strategy, keyword analysis and implementation provide the ‘hook’ to help searchers find your business. By using relevant words and phrases organically on your website, Google can better learn what your business can offer to its users. By meeting the needs of the algorithm, your business will rank higher for specific search terms.

What is the role of content in on-page SEO?

Content is more important than ever for SEO, and high-quality copywriting can significantly benefit your website. Keyword stuffing and low-quality text are now openly barred by Google’s algorithms. So working with a professional team that can create SEO-friendly copy can be an advantage to your business. By providing content that’s both relevant for your audience and meets Google’s standards, your position in search engines can improve.
If you have any other questions, get in touch with our team.

Discover our latest client stories

Learn how Segment clients harness the power of digital, strategy, and data to improve search rankings, increase online traffic, and drive revenue growth.

View our selection of case studies demonstrating how we help clients around the world, across industries, optimize their toughest SEO challenges and build long-term, sustainable value.
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Pharma Software Company Grows Traffic by 77%

Agadia, a pharmaceuticals SaaS company, increased its website and SEO traffic by 77%.

Reaching the first page of Google starts with Segment.

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