On-Page SEO

Improve your internal link building, site-wide structure, and website user experience with Segment’s on-page SEO services.


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Where all your on-page SEO comes together

Site Structure. An organized site hierarchy allows search crawlers to efficiently scan, index, and rank your pages. Our team ensures your pages and URLs are arranged according to best practices.
Crawling & Indexing. Segment focuses on the creation, implementation, and management of your robots.txt files and sitemaps, which help guide crawlers on the pages that should be indexed.
Page Speed & UX. Search engines tend to reward websites that offer a seamless experience for crawlers and visitors. We'll help you optimize the back-end and front-end elements of your website.
Error Resolution. Our research helps spot indexing issues and resolves technical SEO errors, including HTTPS failures, internal linking, crawlability, core web vitals, and more.
Titles. We optimize your page titles, which are HTML elements found in the head of a website page, including landing pages and blog articles.
Descriptions. Like page titles, meta descriptions are HTML tags that summarize and describe a website page's content.
Headers. Headers, also known as heading tags, are used to divide headings, H1 through H6, on pages across your website.
Miscellaneous. We also focus on the optimization of canonical tags, robots meta tags, open graph tags, image alt tags, among other elements.
Website Pages. Our team helps improve the way search engines read your core website pages.
Landing Pages. From product pages to sales forms, we make sure your landing pages are easily readable by crawlers.
Resources. We develop a variety of content marketing resources that aide your buyer's journey and search engine queries.
Metas Implementation. As we optimize your on-page SEO content, we apply tag development and implementation to ensure proper indexation.

Expect more from your SEO agency

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.

Popular Features
Website Management
Meta Tags Optimization
Internal Linking

Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.

Popular Features
Link Building
Anchor Texts
Social Signals

Keyword Research

Target and implement value keywords that improve website traffic, conversions, and sales revenue.

Popular Features
Search Volume Insights
Buyer Intent Signals
Keyword Implementation

Audit Management

Make your website more optimized for search engines with regular SEO audits and inspections.

Popular Features
Audits and Inspections
Issue Resolution
Website Measurement


Develop content assets that engage audiences, inspire action, and generate conversions.

Popular Features
Content Development
Competitive Analysis


Unlock key insights on KPIs and uncover how your SEO performance impacts sales revenue.

Popular Features
Beacon Management
Comprehensive Reports
Traffic Projections

Improve your website's crawlability, readability, and indexability

Implement an organized website and SEO structure to help search engines effectively crawl, read, index and rank your site. At Segment, we work to help you optimize your overall site optimization, keywords, indexation, linking, and more.

Design navigation-friendly pages to ignite conversions

Increase your page speed and load times for both desktop and mobile devices. We create easy-to-navigate pages and user-friendly content structure to provide a smooth experience for all user types, including search engine crawlers.
We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."
Karen Apwah
Head of Marketing, Agadia Systems
Since working with Segment, the team has increased the number of calls we have received from prospective customers as well as given us a deeper understanding of what is going on with our website."
Jason Merkerson
Director, PROimage Facility Services

View more SEO success stories

European Wedding Dress Retailer Grows SEO Traffic 868%

Pharma Software Company Grows Conversions by 348%

Oil & Gas Services Company Increases SEO Traffic by 455%

Frequently asked questions

Have questions about how Segment can help?

What is on-page SEO?

Often considered the most traditional and well-known form of SEO, on-page SEO refers to anything that you have direct control over within your website. This includes anything from meta descriptions, page titles, header hierarchy, server-side, coding, and the overall structure of your website and content. Optimizing each page of your website improves your chances of ranking well on search engines and driving in new traffic. It also improves the overall quality of your website and makes it more user-friendly.

How can Segment help with on-page SEO?

Our team improves the way search engines crawl, read, and index your website. With experts by your side, we create easy-to-navigate pages and user-friendly content structure to provide a smooth experience for all user types, including search engine crawlers and your buyer personas. With on-page optimization, our team will make sure the appropriate short and long-tail keywords are included on each page, and that the text and images are formatted using SEO best practices. This also includes adding appropriate links and ensuring that the content on each page is unique, relevant, and helpful to the reader. We work within you content management system (CMS) and web builder to implement the necessary elements of on-page SEO.

Are keywords part of on-page SEO?

As part of an on-page SEO strategy, keyword analysis and implementation provide the ‘hook’ to help searchers find your business. By using relevant words and phrases organically on your website, Google can better learn what your business can offer to its users. By meeting the needs of the algorithm, your business will rank higher for specific search terms.

What role does content play in on-page SEO?

Content is more important than ever for on-page SEO, and high-quality copywriting can significantly benefit your website. Keyword stuffing and low-quality text are now openly barred by Google’s algorithms. So working with a professional team that can create SEO-friendly copy can be an advantage to your business. By providing content that’s both relevant for your audience and meets Google’s standards, your position in search engines can improve.

Reaching the first page of Google starts here

Improve your rankings, increase your website traffic, and win more customers. Sign up for a free audit, proposal, and traffic projection analysis.