SEO for Software (SaaS)

Accelerate your SaaS revenue growth from on-page to off-page SEO, helping you to increase your website traffic, acquire more marketing qualified leads, and grow your sales pipeline.


agency of the year


years of experience


customer retention

Where all your SEO comes together

Website Management. Our team regularly manages and optimizes your site so that you can focus on what's important.
Meta Tags Optimization. Improve every aspect of your metas, including page titles, header tags, and meta descriptions.
SEO Architecture. Inspect, configure, and improve your site's architecture, including internal linking, URL structure, page hierarchies, status codes, and more.
Indexation. Ensure your website is getting the attention it deserves from Google crawlers. Our team maintains your Google Search Console and Bing Webmaster apps.
Backlinks. Improve your online credibility by building quality backlinks with influential websites.
Anchor Texts. Apply targeted keywords across your anchor texts to solidify your rankings.
Social Signals. Post your content across major social networks to further build your off-page authority.
Press Releases. Have a major company announcement? Run press releases to expand your reach.
Keyword Management. Implement your targeted keywords across your core website pages.
Search Volume Insights. Get real-time metrics on keyword growth and volume over time.
Buyer Intent. Drive better leads when you focus on the keywords that prospects use throughout the buyer's journey.
Competitive Scoring. Get ahead of the competition with insights on keyword difficulty, undervalued keywords, and more.
Strategy Research. We conduct research to identify how your competitors are shaping their content strategy, helping you to outrank them.
Featured Snippets. Being included on the top of search engines, including in Google's Featured Snippets showcase, can help improve your click-through rates.
Copywriting. We help write long-form content, with over 1,000 words, to provide depth to your website and value to your readers.
Keyword Implementation. Employ and optimize all your targeted keywords across your different assets, including website pages, landing pages, and blog articles.

Expect more from your SEO agency

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.

Popular Features
Website Management
Meta Tags Optimization
Internal Linking

Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.

Popular Features
Link Building
Anchor Texts
Social Signals

Keyword Research

Target and implement value keywords that improve website traffic, conversions, and sales revenue.

Popular Features
Search Volume Insights
Buyer Intent Signals
Keyword Implementation

Audit Management

Make your website more optimized for search engines with regular SEO audits and inspections.

Popular Features
Audits and Inspections
Issue Resolution
Website Measurement


Develop content assets that engage audiences, inspire action, and generate conversions.

Popular Features
Content Development
Competitive Analysis


Unlock key insights on KPIs and uncover how your SEO performance impacts sales revenue.

Popular Features
Beacon Management
Comprehensive Reports
Traffic Projections

Ditch the stress of managing SEO on your own

With Segment, you'll receive full-service SEO management, website maintenance, and more. Rest assured your website is in good hands.

Hire experts

Eliminate the guesswork out of managing SEO.

Save time

Focus on what you do best while we take care of SEO.

See results

Your website deserves more growth, and we'll help you get there.


Unlimited SEO support, really

We’ll reach out regularly to discuss strategy, reporting, and more. Have pressing marketing matters? No problem. We'll get back to you in one business day or less. Plus, you'll have direct access to your account strategist, allowing you to call or text anytime.
We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."
Karen Apwah
Head of Marketing, Agadia Systems
Since working with Segment, the team has increased the number of calls we have received from prospective customers as well as given us a deeper understanding of what is going on with our website."
Jason Merkerson
Director, PROimage Facility Services

View more SEO success stories

European Wedding Dress Retailer Grows SEO Traffic 868%

Pharma Software Company Grows Conversions by 348%

Oil & Gas Services Company Increases SEO Traffic by 455%

Frequently asked questions

Have questions about how Segment can help?

Why is SEO for software companies (SaaS) important?

When companies are searching for SaaS solutions, one of the first places they will look is online. Even if you have a strong social media presence or referral marketing program, your website is still going to be the best place for new customers to learn about your software. Most people will turn to a search engine to see what they can find before looking anywhere else for software options. The higher your website ranks on Google, Bing, and other search engines, the easier it will be for potential customers to find your products. And with so many SaaS providers out there, you're going to need a good SEO for software strategy in order for your company to rank highly and generate MQLs.

How does SEO for software/SaaS work?

There are a few key SEO strategies that you will need to use in order to rank on the first page of Google. One of the most important parts of SEO for software is incorporating both short and long-tail SaaS keywords into your content. These keywords help Google identify your website as a match when people search for them. For peak SEO performance, these keywords should be used in each aspect of on-page SEO. Another key factor is link building. Google will rank SaaS sites highly when they link to other sites. You'll need to incorporate links to other sites, and links between pages on your site as well. A good SaaS SEO program and website will have plenty of informative content about your software that answers any questions prospects may have about your software solution.

Why hire a SaaS SEO agency?

While there are many aspects of SEO for SaaS that you can manage on your own, you'll get better results when you work with an expert SEO team with extensive SaaS experience, such as Segment. Our team employs advanced SaaS SEO strategies that can transform your website and help it overpower the competition in search engine rankings. Professionals are well versed in Google's RankBrain algorithm as well as complex on-page and off-page SaaS SEO strategies.

Why Segment SEO for SaaS companies?

Our SEO for software-as-a-service (SaaS) expertise includes completely optimized pages for each of your software solutions. We also help you develop viable evergreen content that is fully optimized for web traffic. We help you identify and implement the most effective keywords given your products and your competition, and track their progress for future growth. Our SaaS SEO experts also use a sophisticated link building strategy to improve the performance of many different pages on your site. We have experience working with many SaaS providers and can address the unique challenges that you face in your industry.

Reaching the first page of Google starts here

Improve your rankings, increase your website traffic, and win more customers. Sign up for a free audit, proposal, and traffic projection analysis.