SEO for SaaS

Generate more MQLs

Accelerate your SaaS revenue growth from on-page to off-page SEO, helping you to increase your website traffic, acquire more marketing qualified leads, and increase your sales pipeline.
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All-Star Team
With experts by your side, SEO is simple and success is easily achievable. Our regular, day-to-day management means you'll never have to worry about missing out on growth again.
More ROI
When you have an all-star team working day-in and day-out, you'll see a better return on your investment. With Segment, we focus on helping you generate more traffic, leads, and revenue.
Every Detail, Handled
SEO has many different elements that need to be considered and evaluated. Our SEO team does extensive planning and careful execution to ensure nothing ever falls through the cracks.

Improve your on-page SEO

Enhance your site-wide on-page SEO structure and user experience to improve the way search engines index and rank your site.

Page titles, meta descriptions, header tags, image alt tags, page speed, and usability
Keyword frequency, semantics, competitive analysis, robots.txt file, XML sitemap
Internal linking, site architecture, anchor text optimization, HTTP status code resolution, broken links assessment
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Build quality backlinks

Our team of off-page SEO experts design link building campaigns that help generate strong online authority and reputation among major search engines, including Google and Bing.

We partner with a number of publishers that accept guest post submissions. We take care of guest blogging, press releases, and syndicated content.
Listing your website to local, national or global business directories is another form of link building. Submissions can help accommodate your off-page SEO strategy and positively impact your rankings.
We develop social signals by posting your valuable content assets on social media sites, including Facebook, Twitter, and LinkedIn.
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Implement profitable keywords

We help bring your business to market with a keyword strategy that will get you to the first page of search engines. Our team develops, implements, and measures a comprehensive keyword strategy that brings in the most ROI.

Search volume insights and buyer intent signals
Keyword frequency, thematic research, semantics and relevance
Competition scores, keyword difficulty, and more
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More content, more traffic, more leads

Develop web content that increases your visitor-to-customer conversion rate. Get your content aligned with your marketing funnel to acquire more sales-ready leads.

Our team performs competitive research and analysis to identify how your competitor's are shaping their overall content strategy, helping you to outrank them in search engine listings.
Being included on the top of search engines, including in Google's Featured Snippets showcase, can help improve your click-through rates.
We help write long-form content, with over 1,000 words, to provide depth to your website and value to your readers.
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Expert SEO for your SaaS solution

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.
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Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.
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Keyword Research

Target value keywords that improve website traffic, conversions, and sales revenue.
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Audit Management

Make your website more optimized for search engines with regular SEO audits.
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Content Development

Develop content marketing assets that engage audiences, inspire action, and generate conversions.
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Web Analytics

Unlock key insights on various KPIs and uncover how your SEO performance impacts revenue.
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We work on the world's best platforms

Frequently asked questions

Why is SEO for SaaS important?

When companies are searching for SaaS solutions, one of the first places they will look is online. Even if you have a strong social media presence or referral marketing program, your website is still going to be the best place for new customers to learn about your software. Most people will turn to a search engine to see what they can find before looking anywhere else for software options. The higher your website ranks on Google, Bing, and other search engines, the easier it will be for potential customers to find your products. And with so many SaaS providers out there, you're going to need a good SEO strategy in order for your company to rank highly and generate MQLs.

How does SEO for SaaS work?

There are a few key SEO strategies that you will need to use in order to rank on the first page of Google. One of the most important parts of SEO is incorporating both short and long-tail SaaS keywords into your content. These keywords help Google identify your website as a match when people search for them. For peak SEO performance, these keywords should be used in each aspect of on-page SEO. Another key factor is link building. Google will rank sites highly when they link to other sites. You'll need to incorporate links to other sites, and links between pages on your site as well. A good SaaS website will have plenty of informative content about your software that answers any questions prospects may have about your software solution.

Why hire a SaaS SEO agency?

While there are many aspects of SEO that you can manage on your own, you'll get better results when you work with an expert SEO team with extensive SaaS experience, such as Segment. Our team employs advanced SaaS SEO strategies that can transform your website and help it overpower the competition in search engine rankings. Professionals are well versed in Google's RankBrain algorithm as well as complex on-page and off-page strategies.

Why Segment for SaaS SEO management?

Our SEO for SaaS service includes completely optimized pages for each of your software solutions. We also help you develop viable evergreen content that is fully optimized for web traffic. We help you identify and implement the most effective keywords given your products and your competition, and track their progress for future growth. Our SaaS SEO experts also use a sophisticated link building strategy to improve the performance of many different pages on your site. We have experience working with many SaaS providers and can address the unique challenges that you face in your industry.
If you have any other questions, get in touch with our team.

Discover our latest client stories

Learn how Segment clients harness the power of digital, strategy, and data to improve search rankings, increase online traffic, and drive revenue growth.

View our selection of case studies demonstrating how we help clients around the world, across industries, optimize their toughest SEO challenges and build long-term, sustainable value.
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Pharma Software Company Grows Traffic by 77%

Agadia, a pharmaceuticals SaaS company, increased its website and SEO traffic by 77%.

Reaching the first page of Google starts with Segment.

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