Web Analytics from Segment

Make better SEO decisions

When you partner with Segment, you'll get real-time reporting on your SEO and website performance.

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A top SEO company for the second year in a row

Where all your SEO metrics come together

Site Structure

An organized site hierarchy allows search crawlers to efficiently scan, index, and rank your pages. Our team ensures your pages and URLs are arranged according to best practices.

Crawling & Indexing

Segment focuses on the creation, implementation, and management of your robots.txt files and sitemaps, which help guide crawlers on the pages that should be indexed.

Page Speed & UX

Search engines tend to reward websites that offer a seamless experience for crawlers and visitors. We'll help you optimize the back-end and front-end elements of your website.

Error Resolution

Our research helps spot indexing issues and resolves technical SEO errors, including HTTPS failures, internal linking, crawlability, core web vitals, and more.


We optimize your page titles, which are HTML elements found in the head of a website page, including landing pages and blog articles.


Like page titles, meta descriptions are HTML tags that summarize and describe a website page's content.


Headers, also known as heading tags, are used to divide headings, H1 through H6, on pages across your website.


We also focus on the optimization of canonical tags, robots meta tags, open graph tags, image alt tags, among other elements.

Expect more from your SEO agency

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.

Popular Features
Website Management
Meta Tags Optimization
Internal Linking

Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.

Popular Features
Link Building
Anchor Texts
Social Signals

Keyword Research

Target and implement value keywords that improve website traffic, conversions, and sales revenue.

Popular Features
Search Volume Insights
Buyer Intent Signals
Keyword Implementation

Audit Management

Make your website more optimized for search engines with regular SEO audits and inspections.

Popular Features
Audits and Inspections
Issue Resolution
Website Measurement


Develop content assets that engage audiences, inspire action, and generate conversions.

Popular Features
Content Development
Competitive Analysis


Unlock key insights on KPIs and uncover how your SEO performance impacts sales revenue.

Popular Features
Beacon Management
Comprehensive Reports
Traffic Projections

Clearly see how your website is impacting your business

Unlock key insights on various KPIs and uncover how your SEO performance impacts your bottom line. Transform your company from reactive reporting to proactive management. Our data team helps evaluate your website's weaknesses and identify new strategies to further optimize your web performance.

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Reduce the time spent analyzing your SEO

We help collect, unify, measure, and report all your SEO data across multiple sources, including Google Analytics, Google Search Console, Bing Webmaster Tools, and much more.

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Frequently asked questions about SEO web analytics

Why is website analytics important?

One of the top purposes of investing in SEO for your business is to boost and enhance visitors to your website. By helping your business improve Google search ranking results and become more visible, it’s far easier for potential customers to find your website organically. Measuring that organic traffic is an excellent way to see quickly and easily whether a campaign or your current SEO strategy is effective.

What are key SEO and web metrics to focus on?

There are many KPIs to track, but there are a few that give you actionable insights. Metrics like website traffic, conversions, and revenue are some of the top ones. You also want to see increases in new and returning users each month. Pay attention to the new-to-returning-users ratio to get an idea of how good your organic website growth really is.

How does SEO and web analytics impact strategy?

SEO is both a science and an art. As such, it should evolve and will require tweaks over time. To ensure you are using the right strategies for your brand and audience, it’s vital you measure how effective your SEO is in practice and prepare to make any necessary changes. For any business, taking a deeper dive into the mechanics and figures involved in SEO metrics can make a considerable difference.

How often does Segment report on SEO data?

We have dedicated analysts that regularly manage, track, analyze, and report on your SEO program. Our team prepares reports and conducts meetings on a monthly basis to show your progress and how our SEO campaigns are impacting your bottom line.
If you have any other questions, get in touch with our team.

We make SEO more meaningful

Our campaigns improve our customers' bottom line.
Impressions and counting
In conversion value generated
More leads from SEO