Clicky

Analytics

Make better SEO decisions

When you partner with Segment, you'll get real-time reporting on your SEO and website performance.
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Clear Reporting

We provide regular reporting on your entire SEO marketing program. Focus on the quality metrics that help you measure your campaign.

Insightful Analytics

Our analytics-savvy experts analyze your Google Analytics data to uncover meaningful insights regarding SEO impact.

Accurate Forecasting

Need to know how a new strategy can impact future results? We provide data modeling to predict various SEO outcomes.

See how your website is impacting your business

Unlock key insights on various KPIs and uncover how your SEO performance impacts your bottom line. Transform your company from reactive reporting to proactive management. We focus on the following metrics:

Website visits, conversions, revenue
Keyword rank changes, impressions, clicks
Bounce rates, time-on-site, and more
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Reduce the time spent analyzing your SEO

We help collect, unify, measure, and report all your SEO data across multiple sources, including Google Analytics, Google Search Console, Bing Webmaster Tools, and much more. Our analytics team helps evaluate your website's weaknesses and identify new strategies to further optimize your SEO performance.
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More SEO services

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.
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Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.
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Keyword Research

Target value keywords that improve website traffic, conversions, and sales revenue.
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Audit Management

Make your website more optimized for search engines with regular SEO audits.
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Content Development

Develop content marketing assets that engage audiences, inspire action, and generate conversions.
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Web Analytics

Unlock key insights on various KPIs and uncover how your SEO performance impacts revenue.
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Frequently asked questions

Why is website analytics important?

One of the top purposes of investing in SEO for your business is to boost and enhance visitors to your website. By helping your business improve Google search ranking results and become more visible, it’s far easier for potential customers to find your website organically. Measuring that organic traffic is an excellent way to see quickly and easily whether a campaign or your current SEO strategy is effective.

What are key metrics to focus on?

There are many KPIs to track, but there are a few that give you actionable insights. Metrics like website traffic, conversions, and revenue are some of the top ones. You also want to see increases in new and returning users each month. Pay attention to the new-to-returning-users ratio to get an idea of how good your organic website growth really is.

How does web analytics impact strategy?

SEO is both a science and an art. As such, it should evolve and will require tweaks over time. To ensure you are using the right strategies for your brand and audience, it’s vital you measure how effective your SEO is in practice and prepare to make any necessary changes. For any business, taking a deeper dive into the mechanics and figures involved in SEO metrics can make a considerable difference.

How often does Segment report on web data?

We have dedicated analysts that regularly manage, track, analyze, and report on your SEO program. Our team prepares reports and conducts meetings on a monthly basis to show your progress and how our SEO campaigns are impacting your bottom line.
If you have any other questions, get in touch with our team.

Discover our latest client stories

Learn how Segment clients harness the power of digital, strategy, and data to improve search rankings, increase online traffic, and drive revenue growth.

View our selection of case studies demonstrating how we help clients around the world, across industries, optimize their toughest SEO challenges and build long-term, sustainable value.
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Pharma Software Company Grows Traffic by 77%

Agadia, a pharmaceuticals SaaS company, increased its website and SEO traffic by 77%.

Reaching the first page of Google starts with Segment.

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