Custom Dashboards: Get access to custom dashboards and reports to measure the performance of your website and SEO program. Use modules within Segment's reporting tool to explore data via Google Analytics, Google Search Console, and others.
User Behavior: Understand how visitors interact with your website. Track metrics such as bounce rate, session duration, page views, and exit rate to identify areas of the website that need improvement.
Original Source: Identify the sources of website traffic, including organic, direct, referral, social media, and paid search traffic. Analyze each traffic source to determine which channels are driving the most traffic and which channels are underperforming.
Demographics: Understand the demographic characteristics of your website visitors. Measure data such as age, gender, interests, and behavior to develop a more complete understanding of your target audience. Use this information to create more targeted marketing campaigns and improve your website's user experience.
Goal & Event Tracking: Set up goals and events to track conversions on your website. Analyze metrics such as conversion rate, goal completion rate, and event completion rate to understand how visitors are converting on your website.
Ecommerce: Discover how visitors are purchasing products on your website. Track metrics such as average order value, conversion rate, and revenue to determine the effectiveness of your e-commerce strategy.
Conversion Funnel: Visualize the steps visitors take to complete a conversion on your website. Analyze metrics such as funnel drop-off rate, conversion rate, and time to conversion to identify areas of the funnel that need improvement.
Multi-Channel Attribution: Understand which marketing channels are driving the most conversions. Analyze metrics such as assisted conversions, last click conversions, and first click conversions to determine the impact of each marketing channel on conversions.
Keyword Research & Discovery: Conduct keyword research to identify keywords that are relevant to your website and have high search volume. Use tools such as Google Keyword Planner to identify keywords that are relevant to your business.
Keyword Performance Tracking:Track the performance of keywords on your website. Analyze metrics such as keyword ranking, search volume, and click-through rate to understand how visitors are finding your website.
Competitor Keyword Analysis: Find the keywords your competitors are targeting. Track data on keyword ranking and search volume to determine which keywords your competitors are targeting.
Long-Tail Keyword Optimization: Target long-tail keywords to drive more targeted traffic to your website. Analyze metrics such as search volume and competition to identify long-tail keywords that are relevant to your business. Use this information to optimize your website's content for targeted long-tail keywords.
Hear From Our Clients
I have been working with the Segment team for a couple of years now. They have been an amazing partner in helping me get my SEO strategy off the ground. "
We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."
One of the top purposes of investing in SEO for your business is to boost and enhance visitors to your website. By helping your business improve Google search ranking results and become more visible, it’s far easier for potential customers to find your website organically. Measuring that organic traffic is an excellent way to see quickly and easily whether a campaign or your current SEO strategy is effective.
How does web analytics impact SEO strategy?
SEO is both a science and an art. As such, it should evolve and will require tweaks over time. To ensure you are using the right strategies for your brand and audience, it’s vital you measure how effective your SEO is in practice and prepare to make any necessary changes. For any business, taking a deeper dive into the mechanics and figures involved in SEO metrics can make a considerable difference.
What are key SEO and web metrics to report on?
There are many KPIs to track, but there are a few that give you actionable insights. Metrics like website traffic, conversions, and revenue are some of the top ones. You also want to see increases in new and returning users each month. Pay attention to the new-to-returning-users ratio to get an idea of how good your organic website growth really is.
How often does Segment report on SEO data?
We have dedicated analysts that regularly manage, track, analyze, and report on your SEO program. Our team prepares reports and conducts meetings on a monthly basis to show your progress and how our SEO campaigns are impacting your bottom line.
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