Make better SEO decisions with web analytics

Custom Dashboards: Access tailored dashboards that track your SEO and website performance in real time. Our reporting combines data from Google Analytics, Google Search Console, and other key platforms for a unified view of results.

User Behavior: Gain insight into how visitors engage with your site. We analyze bounce rate, session duration, and page views to uncover patterns and opportunities for improvement.

Original Source: See exactly where your traffic comes from across organic, direct, referral, social, and paid channels. Segment evaluates each source to identify strengths and areas that need improvement.

Demographics: Learn who your audience is through detailed demographic data, such as their age, interests, and behavior. We use these insights to help you create targeted campaigns and improve user experience.

Goal & Event Tracking: Goals and events are set up to measure conversions across your site. Analyzing metrics like conversion and completion rates reveals how visitors engage and where adjustments can drive better performance.

Ecommerce: Tracking user behavior during the buying process highlights trends in order value, conversion rate, and revenue, helping refine strategy and improve ROI.

Conversion Funnel: We map the full user journey to expose drop-off points and opportunities to streamline conversions.

Multi-Channel Attribution: Segment measures assisted, first-click, and last-click conversions to illuminate which marketing channels deliver the strongest results.

Keyword Research & Discovery: Keyword Research & Discovery: We identify the most relevant and high-value keywords for your business using data-backed research tools and analysis.

Keyword Performance Tracking: We monitor keyword rankings, search volume, and click-through rates to understand how your audience finds your site and where growth opportunities exist.

Competitor Keyword Analysis: Segment tracks the keywords your competitors target to uncover content gaps, ranking potential, and new opportunities for visibility.

Long-Tail Keyword Optimization: Our team focuses on long-tail keywords that bring in highly targeted traffic, improving both engagement and conversion rates.

Hear From Our Clients

I have been working with the Segment team for a couple of years now. They have been an amazing partner in helping me get my SEO strategy off the ground. "

SEE CLIENT RESULTS

Bryan Kim
VP, Business Strategy and Partnerships

We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."

Karen Apwah
Head of Marketing, Agadia Systems

Frequently asked questions

Have questions about how Segment can help?

Why is web analytics important?

Web analytics helps you measure the impact of your SEO efforts by tracking how users find and interact with your site. It shows which strategies generate results and where improvements are needed.

How does web analytics impact SEO strategy?

Analytics reveal how visitors engage with your site, allowing us to adjust and refine SEO strategies over time. This ensures your approach stays effective as algorithms and behaviors change.

What are key SEO and web metrics to report on?

We track metrics like organic traffic, conversions, user growth, and engagement rates. These indicators show how effective your SEO program is at reaching target metrics, such as lead generation.

How often does Segment report on SEO data?

Our analysts review and report your SEO performance monthly, providing transparent insights into your progress and the measurable value of each campaign.

Web Analytics Services

Make better SEO decisions with web analytics

Hear From Our Clients

I have been working with the Segment team for a couple of years now. They have been an amazing partner in helping me get my SEO strategy off the ground. "

We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."

View more SEO success stories

Superb AI achieves 4.8M impressions and 165K clicks

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Frequently asked questions

Why is web analytics important?

How does web analytics impact SEO strategy?

What are key SEO and web metrics to report on?

How often does Segment report on SEO data?

Take the first step toward higher rankings and better leads.

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