Exalt Samples is a leading producer of point-of-purchase (POP) solutions and custom display boards for the flooring and building materials industry. The sales and marketing team were looking to expand their channel outreach to attract more B2B buyers to their newly designed eCommerce store. Major competitors outranked the company's products on major search engines, causing a loss in impression and online traffic share.
To improve keyword rankings and increase website traffic, Segment developed an integrated marketing strategy to bring the company's products to market. A full website audit and inspection was conducted to identify technical and non-technical SEO issues, including faulty meta descriptions, page titles, re-direct errors and several usability issues including slow page load times and high bounce rates.
The Segment team cleaned up the company's website, ensuring all SEO methodologies followed Google's best practices. Additionally, our content marketing experts introduced new resources to promote articles to prospects at the bottom of the marketing funnel who were evaluating POP solutions.
Lastly, Segment developed a link building program to help the company increase its online authority in the POP market. Our link building specialists helped to build quality backlinks with influential websites, in turn boosting the company's credibility with search engines. As a result, several product-related keywords achieved first page results on major search engines, including Google.
Segment helped increase SEO impressions by 372%, website traffic by 96% and more qualified leads and customers.