Generative Engine Optimization (GEO) is the process of optimizing your website and content to appear in AI-driven search results like Google AI Overview, ChatGPT Search, Microsoft Copilot, and Perplexity. It focuses on making your content clear, structured, and relevant so AI tools can easily understand and feature it. GEO helps increase your brand’s visibility across platforms that summarize and present information using artificial intelligence.

Traditional SEO focuses on improving your website’s rankings in search engine results pages based on keywords, backlinks, and on-page optimization. Generative Engine Optimization goes a step further by preparing your content to be understood and used by AI native search engines. It involves structuring content in a way that AI can summarize, quote, or reference directly, helping your brand appear in AI-generated answers.

We start by auditing your website to identify content and technical areas that can be improved for AI visibility. Then we optimize your content structure, add relevant schema markup, and align your pages with how AI tools process and summarize information. We also focus on improving clarity, topical relevance, and formatting so your content is more likely to be featured in AI search results.

Yes, while traditional analytics tools don’t fully track AI search visibility yet, we use a mix of monitoring techniques to estimate performance. This includes tracking citations in AI tools like ChatGPT and Perplexity, monitoring featured appearances in Google AI Overview, and measuring changes in organic traffic, engagement, and branded search volume. We also provide reports that show how your content is optimized for AI discovery and how visibility improves over time.