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Generative Engine Optimization (GEO)

Optimize for the next era of AI powered search engines including Google AI Overview, ChatGPT, Perplexity, and Microsoft Copilot.

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Optimize based on the generative search engines

Content Structuring: We optimize your pages using AI-friendly formats like FAQs, summaries, and semantic markup to increase visibility in AI-generated answers and rich snippets.
Zero-Click Optimization: Optimize content for featured answers and voice search to appear in AI summaries, even when users don’t click through.
Answer Engine Targeting: We don’t just optimize for search engines. We optimize for answer engines like Google AI Overview, ChatGPT Search , Perplexity, and Microsoft Copilot that summarize the web.
AI Rewriting Safeguards: We ensure your brand message and facts remain accurate even when paraphrased by AI tools by writing with clarity, context, and canonical consistency.

Hear From Our Clients

I have been working with the Segment team for a couple of years now. They have been an amazing partner in helping me get my SEO strategy off the ground. "
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Bryan Kim
VP, Business Strategy and Partnerships
We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."
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Karen Apwah
Head of Marketing, Agadia Systems

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Frequently asked questions

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What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the process of optimizing your website and content to appear in AI-driven search results like Google AI Overview, ChatGPT Search, Microsoft Copilot, and Perplexity. It focuses on making your content clear, structured, and relevant so AI tools can easily understand and feature it. GEO helps increase your brand’s visibility across platforms that summarize and present information using artificial intelligence.

How is this different from traditional SEO?

Traditional SEO focuses on improving your website’s rankings in search engine results pages based on keywords, backlinks, and on-page optimization.Generative Search Optimization goes a step further by preparing your content to be understood and used by AI native search engines. It involves structuring content in a way that AI can summarize, quote, or reference directly, helping your brand appear in AI-generated answers.

How does your agency implement AI-focused SEO?

We start by auditing your website to identify content and technical areas that can be improved for AI visibility. Then we optimize your content structure, add relevant schema markup, and align your pages with how AI tools process and summarize information. We also focus on improving clarity, topical relevance, and formatting so your content is more likely to be featured in AI search results.

Can you measure visibility in AI search engines?

Yes, while traditional analytics tools don’t fully track AI search visibility yet, we use a mix of monitoring techniques to estimate performance. This includes tracking citations in AI tools like ChatGPT and Perplexity, monitoring featured appearances in Google AI Overview, and measuring changes in organic traffic, engagement, and branded search volume. We also provide reports that show how your content is optimized for AI discovery and how visibility improves over time.

Reaching the top of search everywhere starts here

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