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Generative Engine Optimization (GEO)

Prepare your brand for the next evolution of search. Segment helps you optimize for AI-driven platforms like ChatGPT, Google AI Overview, Perplexity, and Claude to ensure your content is cited, visible, and trusted in generative search results.

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Generative AI Optimization Services

Content Structuring: We format your content with AI-readable elements like FAQs, summaries, and semantic markup to improve visibility in ChatGPT and Google SGE.
Zero-Click Optimization: We tailor your pages for inclusion in AI summaries and featured responses, capturing visibility even when users don’t click through.
Answer Engine Targeting: Our team helps optimize your presence across AI platforms like Perplexity, Claude, and ChatGPT to increase citations in generated answers.
AI Rewriting Safeguards: Segment crafts content that retains accuracy, tone, and intent when summarized or paraphrased by AI tools.
AI Citation Monitoring: We monitor how and where your brand appears across AI platforms, tracking citations and mentions in tools like ChatGPT, Google SGE, Perplexity, and Claude.
Schema Markup for AI: We implement structured data formats such as QAPage, HowTo, and Speakable to help AI systems interpret and summarize your content accurately.
LLMs.txt and Crawler Access Control: Our team will configure llms.txt files and crawler permissions to manage which AI bots can access and train on your content.
GEO Dashboard Reporting: Our custom dashboards track keyword rankings, AI visibility, citation frequency, and zero-click impressions to measure your brand’s footprint across AI ecosystems.

Hear From Our Clients

I have been working with the Segment team for a couple of years now. They have been an amazing partner in helping me get my SEO strategy off the ground. "
SEE CLIENT RESULTS
Bryan Kim
VP, Business Strategy and Partnerships
We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."
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Karen Apwah
Head of Marketing, Agadia Systems

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Frequently asked questions

Have questions about how Segment can help?
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What is Generative Engine Optimization (GEO)?

GEO prepares your content to appear in AI-powered search results like ChatGPT Search, Google AI Overview, Microsoft Copilot, and Perplexity. It focuses on clarity, structure, and context so AI tools can easily understand and feature your content.

How is this different from traditional SEO?

Traditional SEO improves rankings on search results pages. GEO goes further by optimizing how AI engines interpret, summarize, and cite your content, increasing visibility in generative search experiences.

How does your agency implement AI-focused SEO?

We start with an AI readiness audit to identify content and technical improvements. Then we apply schema markup, optimize structure, and align your pages with how AI tools analyze and display information.

Can you measure visibility in AI search engines?

Yes. While analytics tools are still evolving, we track citations in ChatGPT and Perplexity, monitor visibility in Google AI Overview, and analyze branded search volume and engagement to measure your AI reach.

Take the first step toward higher rankings and better leads.

Take the first step toward AI-powered visibility. See how Generative Engine Optimization can strengthen your brand presence across AI-driven search. Get your free audit and custom proposal today.

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