Pharma Software Company Grows Conversions by 348%

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348% increase in conversions
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A healthcare tech leader

Agadia Systems is a healthcare technology company that specializes in developing and marketing pharmaceutical management software. Founded in 2003, the company has a deep understanding of the complex and constantly evolving healthcare industry. Agadia's software solutions are designed to help healthcare providers optimize their operations, streamline workflows, and improve patient outcomes.

Optimization challenges

Agadia, a pharmaceutical management software company, approached Segment for assistance in improving their website's search engine rankings and increasing traffic. Despite their efforts, Agadia was struggling to rank on the first page of major search engines like Google and Bing. Additionally, their website had several issues that were affecting its overall performance, including poor website structure, menu hierarchy, sitemap, robots.txt file, slow page load times, content deficiencies, and link dilution. These issues were preventing Agadia from reaching its target audience and driving relevant traffic to its website.

Fixing website gaps

Segment conducted a comprehensive site-wide SEO audit to identify the issues affecting Agadia's website's search engine performance. The audit helped the team understand the client's goals, target audience, and competitors. After analyzing the data, the team developed a customized SEO strategy that addressed Agadia's specific needs.

The team optimized the website's structure, menu hierarchy, sitemap, robots.txt file, page load times, content deficiencies, and link dilution issues. They also provided recommendations for on-page optimization and content creation. The team's approach helped Agadia develop a solid link building strategy that improved their website's authority and relevance.

Rankings improved, and so did conversions

Within a week, Segment implemented a full audit roll-out, optimizing Agadia's website and landing pages. In just four months, Agadia saw significant improvements in organic impressions, clicks, and visits. The client reported an increase in new marketing qualified leads (MQLs) at a lower cost per acquisition rate. Agadia's improved search engine rankings helped them reach a broader audience and drive relevant traffic to their website, resulting in a 70% increase in organic search traffic.

Segment's comprehensive SEO audit and optimization recommendations helped Agadia improve their search engine rankings, increase traffic, and generate more MQLs at a lower cost per acquisition rate. Additionally, Segment's guidance on developing and growing Agadia's content library helped attract new visitors and engage existing ones. The successful collaboration between Agadia and Segment resulted in a more effective and efficient website, allowing Agadia to focus on providing the best possible services to their customers.

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