Agadia—which develops and markets pharmaceutical management software—engaged Segment to develop, manage and grow its website and content library. By conducting a comprehensive site-wide SEO audit, Segment found multiple issues preventing the site from achieving first page results on major search engines, like Google and Bing. The team evaluated numerous elements pertaining to website structure, menu hierarchy, sitemap and robots.txt file, page load times, content deficiency and link dilution.
Within just a week, the Segment team implemented a full audit roll-out, helping to optimize Agadia’s website and landing pages. Along with a solid link building strategy, the client was able to improve its organic impressions, clicks and visits within four months. The client reported an increase in new marketing qualified leads (MQLs) at a lower cost per acquisition rate.