Keyword Research

Focus on the keywords that drive conversions

Segment's data-driven research empowers you to target value-focused keywords that increase website traffic and conversions.
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Buyer Intent

Our SEO keyword research experts find the best keywords that your prospects use throughout the buyer's journey stages.


We help uncover keywords that will drive the most ROI to your business, and implement them on your website pages.

Actionable Insights

As a data-driven agency, we help identify undervalued keywords using monthly search volume and competitor insights.

Uncover keyword trends, search volume insights, and more

Gain full access to keywords that will help you drive more traffic, leads, and sales revenue. With our data-driven strategy, we help you optimize your content strategy by uncovering the keywords your prospects use throughout the buyer’s journey. Our team runs detailed research to develop value-focused strategies that look at the latest keywords trends, monthly search volume insights and competition scores for your products and services.
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Add conversion-focused keywords to your key website pages

After performing keyword data research, the Segment team puts a plan in place to implement your selected keywords across your website, including your web pages, landing pages, and blog articles. Our team ensures your keywords are included in all of your on-page elements, including page titles, meta descriptions, header tags, and overall on-page content.
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Build a go-to-market strategy with the right SEO keywords

We help bring your business to market with a keyword strategy that will get you to the first page of search engines. Our team develops, implements, and measures a comprehensive keyword strategy that brings in the most ROI. We analyze the following criteria:

Search volume insights and buyer intent signals
Keyword frequency, thematic research, semantics, and relevance
Competition scores, keyword difficulty, and more
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More SEO services

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.
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Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.
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Keyword Research

Target value keywords that improve website traffic, conversions, and sales revenue.
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Audit Management

Make your website more optimized for search engines with regular SEO audits.
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Content Development

Develop content marketing assets that engage audiences, inspire action, and generate conversions.
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Web Analytics

Unlock key insights on various KPIs and uncover how your SEO performance impacts revenue.
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Frequently asked questions

Why are keywords important?

For keywords to be effective, successful, and suited for your business, a good understanding of SEO keywords is a must. This critical prep work should take place at the start of your SEO campaign, providing the foundations to build upon over time. Keywords are far more than just picking words that relate to your business. Proper, in-depth research and analysis can yield far better results, both in terms of time and scale. SEO performance is hugely affected by the quality of the keywords used, especially concerning the behaviors of your potential customers.

What is keyword search volume?

Defining the keywords that best suit your business for SEO purposes means doing all the groundwork necessary. There’s no quick fix or workaround when it comes to the insight we provide for keyword insights, allowing for more effective SEO campaigns and better results overall. Understanding keyword search volume enables us to better select and define which keywords will work best for your specific purpose, with plans tailored precisely for your business goals and needs.

What is competitive keyword analysis?

For saturated industries or competitive fields, the use of competition scores and analysis can be vital. These insights provide your business with the knowledge of how difficult it would be the rank your page on particular keywords. With this invaluable knowledge, both into direct competitors and similar industries, we make it possible to carve out your own niche and connect with your customers in new and successful ways. Seeing what your competition is doing is the insight many companies need to go that extra mile.

What is keyword relevance?

Unsure if your current SEO strategy is actually doing what you want it to? Whether your approach has been more DIY or you’re just not happy with the work of another SEO agency, examining topic and keyword relevance is only one facet of what we do to ensure the success of any SEO work. Keyword and topic relevance studies and analysis allows us to see what’s likely to work ahead of time, stretching your budget further and helping you reach those goals faster.
If you have any other questions, get in touch with our team.

Discover our latest client stories

Learn how Segment clients harness the power of digital, strategy, and data to improve search rankings, increase online traffic, and drive revenue growth.

View our selection of case studies demonstrating how we help clients around the world, across industries, optimize their toughest SEO challenges and build long-term, sustainable value.
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Pharma Software Company Grows Traffic by 77%

Agadia, a pharmaceuticals SaaS company, increased its website and SEO traffic by 77%.

Reaching the first page of Google starts with Segment.

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