Keyword Research

Segment's data-driven research empowers you to target value-focused keywords that increase website traffic and conversions.


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Where all your SEO keywords comes together

Search Volume Insights. Our SEO keyword research experts find the best keywords that your prospects use throughout the buyer's journey stages.
Competitive Scoring. Get ahead of the competition with data and insights on keyword difficulty, undervalued keywords, and more.
Keyword Trends. Explore keywords based on seasonal trends, market conditions, buyer personas, purchase intent, and so much more.
Planning. Devise a strategic plan to implement your targeted keywords across your core website pages, blog articles, and even off-page SEO.
Meta Tags. Apply your keywords throughout your website's meta tags, including page titles, meta descriptions, header tags, alt tags, and more.
Content. Implement your target keywords across your core website pages, from landing pages to blog articles and more.
Anchor Texts & Backlinks. Optimize your backlink anchor texts to include the keywords that you are trying to rank for.
Reports. Track, measure, and report on the performance of your keywords, portfolio growth and rankings.

Expect more from your SEO agency

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.

Popular Features
Website Management
Meta Tags Optimization
Internal Linking

Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.

Popular Features
Link Building
Anchor Texts
Social Signals

Keyword Research

Target and implement value keywords that improve website traffic, conversions, and sales revenue.

Popular Features
Search Volume Insights
Buyer Intent Signals
Keyword Implementation

Audit Management

Make your website more optimized for search engines with regular SEO audits and inspections.

Popular Features
Audits and Inspections
Issue Resolution
Website Measurement


Develop content assets that engage audiences, inspire action, and generate conversions.

Popular Features
Content Development
Competitive Analysis


Unlock key insights on KPIs and uncover how your SEO performance impacts sales revenue.

Popular Features
Beacon Management
Comprehensive Reports
Traffic Projections

Implement profitable SEO keywords across your site

Gain full access to keywords that will help you drive more traffic, leads, and sales. With our data-driven model, we help you optimize your on-page and off-page SEO strategy by uncovering the keywords your prospects use throughout the buyer’s journey.

Buyer Search

With our keyword research, you’ll be able to see what keywords your target buyers use during the buyer’s journey.

Market Research

Get to know the competitive nature of your keywords, and find new opportunities to outrank the competition.

Conversion Optimization

Tailor your content strategy around profitable keywords that drive quality sales lead conversions.


Outrank your competition

Our keyword research services empower you to stand out in a crowded online market. We provide insights on your competition’s strategy and propose new ideas to outsmart your competitors.
We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."
Karen Apwah
Head of Marketing, Agadia Systems
Since working with Segment, the team has increased the number of calls we have received from prospective customers as well as given us a deeper understanding of what is going on with our website."
Jason Merkerson
Director, PROimage Facility Services

View more SEO success stories

European Wedding Dress Retailer Grows SEO Traffic 868%

Pharma Software Company Grows Conversions by 348%

Oil & Gas Services Company Increases SEO Traffic by 455%

Frequently asked questions

Have questions about how Segment can help?

Why are SEO keywords important?

For keywords to be effective, successful, and suited for your business, a good understanding of SEO keywords is a must. This critical prep work should take place at the start of your SEO campaign, providing the foundations to build upon over time. Keywords are far more than just picking words that relate to your business. Proper, in-depth research and analysis can yield far better results, both in terms of time and scale. SEO performance is hugely affected by the quality of the keywords used, especially concerning the behaviors of your potential customers. After performing keyword data research, the Segment team puts a plan in place to implement your selected keywords across your website, including your web pages, landing pages, and blog articles.

What is keyword search volume?

Gain full access to keywords that will help you drive more traffic, leads, and sales revenue. With our data-driven strategy, we help you optimize your content strategy by uncovering the keywords your prospects use throughout the buyer’s journey. Our team runs detailed research to develop value-focused strategies that look at the latest keywords trends, monthly search volume insights, and competition scores for your products and services. Defining the keywords that best suit your business for SEO purposes means doing all the groundwork necessary. There’s no quick fix or workaround when it comes to the insight we provide for keyword insights, allowing for more effective SEO campaigns and better results overall. Understanding keyword search volume enables us to better select and define which keywords will work best for your specific purpose, with plans tailored precisely for your business goals and needs.

Competitive keyword analysis? Any help?

For saturated industries or competitive fields, the use of competition scores and analysis can be vital. These insights provide your business with the knowledge of how difficult it would be the rank your page on particular keywords. With this invaluable knowledge, both into direct competitors and similar industries, we make it possible to carve out your own niche and connect with your customers in new and successful ways. Seeing what your competition is doing is the insight many companies need to go that extra mile.

What is SEO keyword relevance?

Unsure if your current SEO strategy is actually doing what you want it to? Whether your approach has been more DIY or you’re just not happy with the work of another SEO agency, examining topic and keyword relevance is only one facet of what we do to ensure the success of any SEO work. Keyword and topic relevance studies and analysis allows us to see what’s likely to work ahead of time, stretching your budget further and helping you reach those goals faster. We help bring your business to market with a keyword strategy that will get you to the first page of search engines. Our team develops, implements, and measures a comprehensive keyword strategy that brings in the most ROI.

Reaching the first page of Google starts here

Improve your rankings, increase your website traffic, and win more customers. Sign up for a free audit, proposal, and traffic projection analysis.