Keyword Research

Discover what your customers are searching for and turn that insight into growth. Segment’s data-driven keyword research identifies the terms that attract qualified traffic and drive conversions for your business.

Where all your SEO keywords comes together

Search Volume Insights: We identify the most valuable keywords your audience uses throughout each stage of the buyer journey to capture qualified traffic.

Competitive Scoring: Our research uncovers keyword difficulty, hidden opportunities, and high-value terms your competitors overlook.

Keyword Trends: We analyze seasonal patterns, market shifts, and user intent to keep your keyword strategy relevant and effective.

Planning: We build a clear roadmap for implementing targeted keywords across your website, content, and off-page campaigns to maximize results.

Meta Tags: We integrate your target keywords into page titles, meta descriptions, headers, and alt text to strengthen visibility and click-through rates.

Content:Your core pages and blog posts are optimized with high-value keywords to capture search intent and build authority across key topics.

Anchor Texts & Backlinks: We optimize your backlink anchors with targeted keywords to strengthen relevance and build trust with search engines.

Reports: Our team monitors keyword rankings, growth, and performance with transparent reporting that links SEO results directly to your business goals.

Hear From Our Clients

I have been working with the Segment team for a couple of years now. They have been an amazing partner in helping me get my SEO strategy off the ground. "

SEE CLIENT RESULTS

Bryan Kim
VP, Business Strategy and Partnerships

We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."

Karen Apwah
Head of Marketing, Agadia Systems

Frequently asked questions

Have questions about how Segment can help?

Why are SEO keywords important?

Keywords are the foundation of every successful SEO strategy. Understanding what your audience searches for helps shape content that attracts and converts qualified visitors.

What is keyword search volume?

Search volume shows how often a keyword is used by your target demographic. We analyze this data to target terms with the right mix of demand and competition, ensuring your content reaches the best possible audience.

Competitive keyword analysis? Any help?

Competitive analysis reveals how difficult it is to rank for specific terms. We study your competitors’ keyword strategies to uncover gaps and identify the best opportunities for visibility and growth.

What is SEO keyword relevance?

Keyword relevance measures how closely your content matches user intent. Our team refines your keyword strategy to focus on topics that align with your business goals.

Take the first step toward higher rankings and better leads.

Take the first step toward higher rankings and better leads. See how strategic keyword research can increase your traffic and conversions. Get your free audit and custom proposal today.

GET STARTED TODAY

Keyword Research

Where all your SEO keywords comes together

Hear From Our Clients

I have been working with the Segment team for a couple of years now. They have been an amazing partner in helping me get my SEO strategy off the ground. "

We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."

View more SEO success stories

Superb AI achieves 4.8M impressions and 165K clicks

Pharma Software Company Grows Conversions by 348%

PoP Solutions Provider Increases SEO Traffic by 580%

Frequently asked questions

Why are SEO keywords important?

What is keyword search volume?

Competitive keyword analysis? Any help?

What is SEO keyword relevance?

Take the first step toward higher rankings and better leads.

Services

Verticals

Company

Resources