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SEO Audits from Segment

SEO audits that meet Google standards

Make your website more optimized for today’s search engines and consumers with comprehensive SEO audits and inspections.

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A top SEO company for the second year in a row

Expose website gaps and find new opportunities to rank

Audits

A website SEO audit will help improve and measure your traffic growth – and help you identify areas to improve your natural traffic growth.

Inspections

Our research team scans and analyzes each of your website pages, meta descriptions, header tags, page titles, content, links, and overall site structure.

Competitive Intelligence

Outperform the competition by tracking your competitors to uncover their website performance, strategies, and more.

Reports

Gain access to real-time reports on the overall health of your website, including site gaps, weaknesses, and opportunities.

Meta Tags

Apply your keywords throughout your website's meta tags, including page titles, meta descriptions, header tags, alt tags, and more.

Content

Implement your target keywords across your core website pages, from landing pages to blog articles and more.

Anchor Texts & Backlinks

Optimize your backlink anchor texts to include the keywords that you are trying to rank for.

Reporting

Track, measure, and report on the performance of your keywords, portfolio growth and rankings.

Expect more from your SEO agency

We provide a full-suite of SEO management services for SMBs and enterprises.

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.

Popular Features
Website Management
Meta Tags Optimization
Internal Linking
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Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.

Popular Features
Link Building
Anchor Texts
Social Signals
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Keyword Research

Target and implement value keywords that improve website traffic, conversions, and sales revenue.

Popular Features
Search Volume Insights
Buyer Intent Signals
Keyword Implementation
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Audit Management

Make your website more optimized for search engines with regular SEO audits and inspections.

Popular Features
Audits and Inspections
Issue Resolution
Website Measurement
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Copywriting

Develop content assets that engage audiences, inspire action, and generate conversions.

Popular Features
Content Development
Competitive Analysis
Optimization
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Web Analytics

Unlock key insights on KPIs and uncover how your SEO performance impacts revenue.

Popular Features
Beacon Management
Comprehensive Reports
Traffic Projections
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Ditch the stress of managing SEO

With Segment, you'll receive full-service SEO management, website maintenance, and more. Rest assured your website is in good hands.

Hire experts

Eliminate the guesswork out of managing SEO.

Save time

Focus on what you do best while we take care of SEO.

See results

Your website deserves more growth, and we'll help you get there.

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Unlimited SEO support, really

We’ll reach out regularly to discuss strategy, reporting, and more. Have pressing marketing matters? No problem. We'll get back to you in one business day or less. Plus, you'll have direct access to your account strategist, allowing you to call or text anytime.

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Frequently asked questions about SEO audits

What is an SEO audit?

An SEO audit is a method of analyzing how well a website is performing to SEO best practices. The audit will reveal any foundational issues affecting a website's search engine ranking, such as website structure, content gaps, and any potential off-site issues. Many businesses fail to improve their search engine ranking as they view SEO audits as non-essential. SEO audits, however, should be conducted on a regular basis and be viewed as a regular doctor's appointment for a website, rather than a one-off or non-essential event.

Is an SEO audit necessary?

Without an SEO audit, strategy plans may not be as effective as what areas a website needs to improve will not have been identified accurately. In general, an audit on a website is completed between two and six weeks. The more detailed a website is, the longer a proper SEO audit will take. Checking in periodically during the process is always a good idea for any website manager, to gain a thorough understanding of the results.

Can I use SEO audits as a competitive advantage?

No matter how high quality a website is, SEO efforts will go to waste if a competitor continues to have search engine dominance. This is why competitive research is so important. An SEO audit, therefore, does not exclusively look at one website, it analyzes the market in general and identifies why rival websites are succeeding. The audit also identifies where rival websites are underperforming. For example, if a competitor is failing to release engaging, quality content to its audience, greater focus can be placed on the blog or social media platforms of the website being audited, helping the website to rank higher and outperform its competitors.

Do website audits evaluate technical SEO?

Some of the technical features an SEO audit can measure includes how mobile-friendly your website is, the loading speed of your website pages, the on-page technical structure, and the reliability of your internal and external links. These factors all have a strong influence on your SEO ranking as if a search engine bot crawls your website and finds your technical structure has errors, it will lower your ranking. It is, therefore, essential to regularly assess your technical structure with an SEO audit.
If you have any other questions, get in touch with our team.

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