Without SEO audits, strategy plans may not be as effective as what areas a website needs to improve will not have been identified accurately. In general, a SEO audits on a website are completed between two and six weeks. The more detailed a website is, the longer a proper SEO audit will take. Checking in periodically during the process is always a good idea for any website manager, to gain a thorough understanding of the results.

No matter how high quality a website is, SEO efforts will go to waste if a competitor continues to have search engine dominance. This is why competitive research is so important. SEO audits, therefore, do not exclusively look at one website, they analyzes the market in general and identifies why rival websites are succeeding. The SEO audit also identifies where rival websites are underperforming. For example, if a competitor is failing to release engaging, quality content to its audience, greater focus can be placed on the blog or social media platforms of the website being audited, helping the website to rank higher and outperform its competitors.

Some of the technical features an SEO audit can measure includes how mobile-friendly your website is, the loading speed of your website pages, the on-page technical structure, and the reliability of your internal and external links. These factors all have a strong influence on your SEO ranking as if a search engine bot crawls your website and finds your technical structure has errors, it will lower your ranking. It is, therefore, essential to regularly assess your technical structure with quality SEO audits.