Off-Page SEO

Say hello to quality backlinks

We help you secure quality backlinks to strengthen your online authority, protect your reputation, and improve your keyword rank positions.
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We work with various websites to publish your links across influential sites, helping you to boost your authority score and keyword ranking position on major search engines, including Google and Bing.

Anchor Texts

Part of a successful link building process relies on anchor text optimization. We ensure all backlinks use your targeted keywords and point to the right pages.


With our link building methodology, our off-page SEO research team conducts regular backlink assessments to identify and replace your broken backlinks found across the web.

Off-page SEO campaigns that drive results

We make it easy to ethically improve your keyword rankings, online reputation, and overall website performance. Our team of off-page SEO experts design link building campaigns that help generate strong online authority and reputation among major search engines, including Google and Bing.

Link building outreach
Full campaign implementation
Anchor text optimization
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What you get with off-page SEO services

Off-page SEO, also known as link building, is one of the main strategies that search engines rely on to rank your website. It is becoming increasingly necessary to build backlinks with other influential websites.

We partner with a number of publishers that accept guest post submissions. We take care of guest blogging, press releases, and syndicated content.
Listing your website to local, national, or global business directories is another form of link building. Submissions can help accommodate your off-page SEO strategy and positively impact your rankings.
We develop social signals by posting your valuable content assets on social media sites, including Facebook, Twitter, and LinkedIn.
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More SEO services

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.
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Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.
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Keyword Research

Target value keywords that improve website traffic, conversions, and sales revenue.
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Audit Management

Make your website more optimized for search engines with regular SEO audits.
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Content Development

Develop content marketing assets that engage audiences, inspire action, and generate conversions.
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Web Analytics

Unlock key insights on various KPIs and uncover how your SEO performance impacts revenue.
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We work on the world's best platforms

Frequently asked questions

What is off-page SEO?

Off-page SEO is a method that websites can use to expand their reach in the context of search engine algorithms. This greater visibility by bots allows websites to achieve better page rankings and often functions alongside more traditional SEO strategies. While there are other forms of off-page SEO, such as social media marketing and brand mentions, link building is one of the most reliable options. While on-site SEO is also crucial, including the quality of content and keywords used, off-site SEO adds an additional layer to the quality and perception of a platform.

How does off-page SEO work?

Off-page SEO works by meeting the specific requirements that platforms like Google set out for high-quality websites. The actual input and results required can vary according to what you are trying to achieve, as well as your ultimate goal for managing SEO. In the most basic form, off-page SEO works by connecting your website to another website. Based on algorithms, this higher level of appropriate connectivity makes your website more appealing, and as such, can result in a higher ranking in comparison to your competitors.

What is link building?

Link building is a popular and often-used form of off-page SEO. As the name suggests, this SEO process involves building a network of links between your site and other websites — generally, the more legitimate and relevant to the website, the better. For example, a website selling medical supplies may make an article about sterilizing equipment, which is then posted on a popular and relevant medical blog. This link is part of link building and improves the legitimacy and visibility of your website as a whole. What that third party is doing is telling Google your site is relevant, engaging, and has useful information – which not only benefits your audience but places you higher in their rankings, too.

Why is link building important?

In increasingly competitive industries, link building can be precisely what you need to pull out ahead of the competition. If you can establish yourself as an expert in your particular niche, then you will be ranked for more favorably than companies that don’t invest time and money into SEO practices. From blog directories to comment links and forum signatures, there are many ways to build connections, and working with an expert agency like Segment is the best way to do so swiftly and effectively. Link building, in addition to solid on-page SEO practices, can make all the difference when it comes to the visibility of your website, and the ranking of your business overall.
If you have any other questions, get in touch with our team.

Discover our latest client stories

Learn how Segment clients harness the power of digital, strategy, and data to improve search rankings, increase online traffic, and drive revenue growth.

View our selection of case studies demonstrating how we help clients around the world, across industries, optimize their toughest SEO challenges and build long-term, sustainable value.
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Pharma Software Company Grows Traffic by 77%

Agadia, a pharmaceuticals SaaS company, increased its website and SEO traffic by 77%.

Reaching the first page of Google starts with Segment.

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