Off-Page SEO

Off-page SEO is a method that websites can use to expand their reach in the context of search engine algorithms. This greater visibility by bots allows websites to achieve better page rankings and often functions alongside more traditional SEO strategies. While there are other forms of off-page SEO, such as social media marketing and brand mentions, link building is one of the most reliable options. While on-site SEO is also crucial, including the quality of content and keywords used, off-site SEO adds an additional layer to the quality and perception of a platform.

Off-page SEO works by meeting the specific requirements that platforms like Google set out for high-quality websites. The actual input and results required can vary according to what you are trying to achieve, as well as your ultimate goal for managing SEO. In the most basic form, off-page SEO works by connecting your website to another website. Based on algorithms, this higher level of appropriate connectivity makes your website more appealing, and as such, can result in a higher ranking in comparison to your competitors.

Link building is a popular and often-used form of off-page SEO. As the name suggests, this SEO process involves building a network of links between your site and other websites — generally, the more legitimate and relevant to the website, the better. For example, a website selling medical supplies may make an article about sterilizing equipment, which is then posted on a popular and relevant medical blog. This link is part of link building and improves the legitimacy and visibility of your website as a whole. What that third party is doing is telling Google your site is relevant, engaging, and has useful information – which not only benefits your audience but places you higher in their rankings, too.

In increasingly competitive industries, link building can be precisely what you need to pull out ahead of the competition. If you can establish yourself as an expert in your particular niche, then you will be ranked for more favorably than companies that don’t invest time and money into SEO practices. From blog directories to comment links and forum signatures, there are many ways to build connections, and working with an expert agency like Segment is the best way to do so swiftly and effectively. Link building, in addition to solid on-page SEO practices, can make all the difference when it comes to the visibility of your website, and the ranking of your business overall.