Off-Page SEO

We help you secure quality backlinks to strengthen your online authority, protect your reputation, and improve your keyword rank positions.


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Where all your off-page SEO comes together

Outreach. Segment manages the entire backlink campaign management cycle, from pitching and securing publications to building valuable links that point back to your website.
Backlinks. We work with various websites to publish your links across influential sites, helping you to boost your authority score and keyword ranking position on major search engines, including Google and Bing.
Anchor Texts. Part of a successful link building campaign process relies on anchor text optimization. We ensure all backlinks use your targeted keywords and point to the right pages.
Assessments. With our link building methodology, our off-page SEO research team conducts regular backlink assessments to identify and replace your broken backlinks found across the web.
Social Media. We develop social signals by optimizing your valuable content assets on social media sites, including Facebook, Twitter, and LinkedIn.
Press Releases. Have a major company announcement? Run press releases to expand your reach, helping to generate greater brand awareness.
Syndication. Introduce your content to new audiences by republishing your content to other key websites and publications.
Reports. Measure the reach of your off-page SEO campaigns with detailed insights on your audience and media outlet pickups.

Expect more from your SEO agency

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.

Popular Features
Website Management
Meta Tags Optimization
Internal Linking

Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.

Popular Features
Link Building
Anchor Texts
Social Signals

Keyword Research

Target and implement value keywords that improve website traffic, conversions, and sales revenue.

Popular Features
Search Volume Insights
Buyer Intent Signals
Keyword Implementation

Audit Management

Make your website more optimized for search engines with regular SEO audits and inspections.

Popular Features
Audits and Inspections
Issue Resolution
Website Measurement


Develop content assets that engage audiences, inspire action, and generate conversions.

Popular Features
Content Development
Competitive Analysis


Unlock key insights on KPIs and uncover how your SEO performance impacts sales revenue.

Popular Features
Beacon Management
Comprehensive Reports
Traffic Projections

Grow your backlinks with off-page SEO

We make it easy to ethically improve your keyword rankings, online reputation, and overall website performance with Segment's results-driven link building process.

Build backlinks

We build only the best backlinks and partner with influential sites.

Save time

Focus on what you do best while we take care of your backlinks.

See results

Our backlinks improve your rankings and increase your traffic.


Improve your online authority and credibility with major search engines

Our team of off-page SEO experts design link building campaigns that help generate strong online authority and reputation among major search engines, including Google and Bing.
We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."
Karen Apwah
Head of Marketing, Agadia Systems
Since working with Segment, the team has increased the number of calls we have received from prospective customers as well as given us a deeper understanding of what is going on with our website."
Jason Merkerson
Director, PROimage Facility Services

View more SEO success stories

European Wedding Dress Retailer Grows SEO Traffic 868%

Pharma Software Company Grows Conversions by 348%

Oil & Gas Services Company Increases SEO Traffic by 455%

Frequently asked questions

Have questions about how Segment can help?

What is off-page SEO?

Off-page SEO, also known as link building, is one of the main strategies that search engines rely on to rank your website. It is becoming increasingly necessary to build backlinks with other influential websites. Off-page SEO is a method that websites can use to expand their reach in the context of search engine algorithms. This greater visibility by bots allows websites to achieve better page rankings and often functions alongside more traditional SEO strategies. While there are other forms of off-page SEO, such as social media marketing and brand mentions, link building is one of the most reliable options. While on-site SEO is also crucial, including the quality of content and keywords used, off-site SEO adds an additional layer to the quality and perception of a platform.

How does off-page SEO work?

Off-page SEO works by meeting the specific requirements that platforms like Google set out for high-quality websites. The actual input and results required can vary according to what you are trying to achieve, as well as your ultimate goal for managing SEO. In the most basic form, off-page SEO works by connecting your website to another website. Based on algorithms, this higher level of appropriate connectivity makes your website more appealing, and as such, can result in a higher ranking in comparison to your competitors. We make it easy to ethically improve your keyword rankings, online reputation, and overall website performance. Our team of off-page SEO experts design link building campaigns that help generate strong online authority and reputation among major search engines, including Google and Bing.

What is link building in off-page SEO?

Link building is a popular and often-used form of off-page SEO. As the name suggests, this SEO process involves building a network of links between your site and other websites — generally, the more legitimate and relevant to the website, the better. For example, a website selling medical supplies may make an article about sterilizing equipment, which is then posted on a popular and relevant medical blog. This link is part of link building and improves the legitimacy and visibility of your website as a whole. What that third party is doing is telling Google your site is relevant, engaging, and has useful information – which not only benefits your audience but places you higher in their rankings, too. Listing your website to local, national, or global business directories is another form of link building. Submissions can help accommodate your off-page SEO strategy and positively impact your rankings.

Why is link building in off-page SEO important?

In increasingly competitive industries, link building can be precisely what you need to pull out ahead of the competition. If you can establish yourself as an expert in your particular niche, then you will be ranked for more favorably than companies that don’t invest time and money into SEO practices. From blog directories to comment links and forum signatures, there are many ways to build connections, and working with an expert agency like Segment is the best way to do so swiftly and effectively. Link building, in addition to solid on-page SEO practices, can make all the difference when it comes to the visibility of your website, and the ranking of your business overall.

Reaching the first page of Google starts here

Improve your rankings, increase your website traffic, and win more customers. Sign up for a free audit, proposal, and traffic projection analysis.