Investing in a professional SEO consultant

Posted on
April 6, 2021
Marketing Team
No contract SEO plans from $999/month.

All the value you need from an SEO agency. Request a free audit and proposal to uncover SEO gaps across your site.


Regardless of the season, it’s always a good time to audit your firm’s business practices and evaluate how well they are working. Sometimes things can get hectic while you implement new marketing campaigns.

As the dust settles, it’s vitally important to take a look at the results from your efforts so far.

Is everything working as expected? What can be done better? What are the necessary changes that must be made? And a strategic review and assessment of your overall SEO and digital marketing program should also be a part of these conversations.

Are key SEO metrics meeting expectations?

Within your overall digital marketing strategy, you likely have key SEO metrics and KPIs to meet. Tracking on-page and off-page SEO is just the beginning. Every successful SEO campaign includes a robust SEO keyword strategy at the start of the project.

The data raised in this research will guide the direction of the campaign. Conducting website audits at regular intervals is another key component of digital marketing success.

Once you have examined all of the data, it’s time to talk about results. If your efforts aren’t yielding the SEO success that you want, it makes sense to take evaluate and consider some changes.

In today’s competitive environment, it is more difficult than ever to achieve a high level of success without a robust digital presence, and if your SEO program is not getting desired results, it’s difficult to stay ahead of the competition.

Working with a professional SEO consultant can put all of these problems in the rearview mirror and let your team focus on the company’s primary initiatives. It’s definitely something to consider!

Why you need an SEO Consultant

If a member of your team is handling your SEO strategy in addition to their other job duties, it is likely that you aren’t achieving optimal results with your digital marketing.

Developing a sound strategy for your firm’s SEO is just the first step. This is an area of your business that will require almost constant monitoring and thoughtful execution.

Data analytics provide the actionable information that is so vital to successful SEO. It will need to be deciphered to determine what is working and what needs to be altered or scrapped altogether.

By taking an in-house approach you may be missing out on the learned expertise that industry consultants possess.

Professional SEO consultants are able to study pages-and-pages of feedback data and analytics and discern the important aspects amongst the heaps of information.

Pitfalls of doing your SEO in-house

With in-house SEO you can experience some common pitfalls that will generate less than ideal results.

The biggest problem with handling SEO in-house is that it usually falls into two categories: decisions are made by the committee and no one has any real ownership over the initiatives, or, the work is handed over to someone who already has a full job description.

Bringing in a fresh pair of eyes can make a significant difference in your SEO success, and enables your team to focus 100% on their day-to-day duties.

It is easy to default to a “good enough” expectation that is miles from what you really want and need from your SEO program. When a firm isn’t getting the results they want from their SEO efforts, a common reaction is to backslide and push off the task of examining and correcting their current strategy.

When you are trying to economize and take care of this important task in-house you may be missing out on potential web traffic, sales leads and revenue.

Digital marketing is a must for practically any business in today’s market. Whether you’re selling locally, providing global services, or running an eCommerce store, getting your business seen by your target audience is the key to healthy growth and profits.

One area of digital marketing that’s more vital than most is SEO. While paid-for advertising is undoubtedly valuable, optimizing your website can bring in a huge boost of visitors – and potential customers – in the long run. To make the most of SEO, the best place to start is with an expert team. By using professional website marketing SEO services, you gain access to the expertise and industry knowledge needed to succeed – no matter how crowded or marketing-savvy your specific industry.

What is a professional SEO consultant?

Website SEO marketing services are specific forms of optimization that are carried out by experts. By working with a professional SEO consultant, you gain the expertise and knowledge of someone familiar with Google’s specific algorithms and website requirements.

While completing SEO in-house is certainly possible, choosing to work with an expert team can provide you with a more effective, impactful, and legitimate way to improve your business rankings on search engines.

SEO marketing services are generally built around specific strategies designed to boost the visibility of your website and meet strict guidelines set by Google. This means no cheap tricks or workarounds – just great quality work that’s designed to support the growth of your business.

In the simplest of terms, professional website marketing SEO services provide the groundwork for your business website to grow over time. The results won’t be as immediate as paid-for advertising, but they will be long-lasting and highly effective over time.

What’s included in SEO strategies?

When working with an SEO consulting agency, the first step is to determine what your goal for optimization is. Using this insight, an expert team can then create a strategy that works for your business needs and aims. Some of the features of the top SEO services include the following:

On-page SEO

Often considered the most traditional and well-known form of SEO, on-page SEO refers to anything that you have direct control over within your website. This includes anything from the optimization of meta descriptions and code to the speed of your platform and the structure of your content. If you have ownership over something that needs to be optimized, this is considered on-page SEO.

Off-page SEO

As on-page SEO refers to factors on your site you can control directly, off-page SEO works with factors outside of your platform to build your ranking and get your business seen by the right people.

Off-page SEO is often something overlooked by companies, but it can be incredibly valuable if done correctly. Link building with other websites is one of the key features of off-page SEO, as well as social media signaling and even domain authority.

Keyword implementation

As part of an on-page SEO strategy, keyword analysis and implementation provide the ‘hook’ to help searchers find your business. By using relevant words and phrases organically on your website, Google can better learn what your business can offer to its users.

When you meet the needs of the algorithm, your business will rank higher for specific search terms. A local bakery, for example, may want to include the keyword ‘best bakery in New York’ to reach the top of the search rankings for those specific keywords.


Content is more important than ever for SEO, and high-quality copywriting can significantly benefit your business. Keyword stuffing and low-quality text are now openly barred by Google’s algorithms. So working with a professional team that can create valuable, qualified, and on-brand copy can be a massive advantage to your business. By providing SEO copywriting that’s both relevant for your audience and meets Google’s standards, your position in the search rankings will soon shoot up.

How can an SEO consultant impact your business?

So, when it comes to great SEO, why should you choose a professional service? One of the major myths about SEO services is that they’re expensive, ineffective, and involve skills that can easily be brought in-house.

But with Google’s stringent standards, this couldn’t be further from the truth. With expert support, you’ll be able to get your business seen by the right people in less time – and see the results for years. With professional SEO services, you’re buying years of experience and knowledge, allowing you to do the right thing for your customers and the best for your business.

Benefits of hiring a professional SEO consultant

There are many benefits of bringing in a professional SEO consultant, and having someone completely dedicated to achieving the results you need, is at the top of the list.

A consultant is able to see your business from an outsider’s objective point-of-view and address all issues, even those that have been overlooked in the past. A consultant can also work with the stakeholders enterprise-wide overcoming any silo tendencies that may exist at the company.

However, the most relevant benefit of hiring an SEO consultant is the vast amount of experience and expertise that they bring to your projects, campaigns and initiatives.

Don’t let your digital marketing and SEO languish, now is a perfect time to bring in some outside help to maximize your efforts. A professional SEO consultant can make a significant amount of difference in brand awareness across your digital marketing and organization.

Contact Segment today and find out more about the benefits of bringing in a professional SEO consultant to spearhead your digital efforts.

Explore more updates

April 10, 2023

Unit economics series: Customer lifetime value (LTV)

May 19, 2023

The debate on LSI (Latent Semantic Indexing) keywords

June 10, 2021

Why you should use SEO software tools