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PPE Manufacturer Reaches $400K in Sales with Segment

Sneeze Defense, a PPE manufacturer and eCommerce store, improved its website impressions, traffic and revenue with Segment.

$428K

In sales revenue

+500

Transactions within six months
Challenge

Sneeze Defense was established in response to the on-going COVID-19 pandemic. In a highly saturated market, the company develops and sells personal protective equipment (PPE) including plexiglass barriers and sneeze guards to help prevent the spread of disease in schools, offices and restaurants. Sneeze Defense needed a partner with professional SEO expertise and a strategic mindset to help generate greater website traffic, eCommerce sales and to manage a large-scale website while finding opportunities to increase profitability from the B2B space.

Solution

With an extensive product inventory comes great technical SEO challenges. Our team developed a custom digital strategy to optimize the website’s on-page and off-page SEO profile. We performed a site-wide audit to uncover issues preventing the site and its product-line from appearing on major search engines like Google and Bing.

We designed an expansive national SEO strategy to expand the company’s product visibility and eCommerce sales conversions for locations throughout the U.S. This SEO approach included in-depth keyword and competitor research for building content for each stage of the company’s buyer journey. Along with a custom PPC campaign, within a month, Sneeze Defense noticed a notable increase in sales and its bottom-line.

Results

Segment helped generate over $400K in sales revenue, over 500 purchases within the first six months and increased SEO impressions by 1,690%.

Success with Segment