Born during Covid-19
Sneeze Defense was established during the Covid-19 pandemic as a response to the growing demand for personal protective equipment (PPE). The company specializes in selling PPE products like plexiglass barriers and sneeze guards to schools, offices, and restaurants across the United States.
Struggling to find its mark online
Sneeze Defense was established during the COVID-19 pandemic as a response to the growing demand for personal protective equipment (PPE). The company specializes in selling PPE products like plexiglass barriers and sneeze guards to schools, offices, and restaurants. The market was already saturated with numerous players, and Sneeze Defense was struggling to make its mark in the industry. The company needed a partner with professional SEO expertise and a strategic mindset to help generate greater website traffic, eCommerce sales and to manage a large-scale website while finding opportunities to increase profitability from the B2B space.
One of the significant challenges Sneeze Defense faced was its extensive product inventory. The company had a vast collection of products, which presented significant technical SEO challenges. The website had several issues that prevented it from appearing on major search engines like Google and Bing, resulting in low visibility and minimal sales.
The solution from Segment's data-driven SEO
To address the challenges faced by Sneeze Defense, the company partnered with Segment, a digital marketing agency specializing in SEO. The Segment team developed a custom digital strategy to optimize the website’s on-page and off-page SEO profile. The strategy included a site-wide audit to uncover issues preventing the site and its product-line from appearing on major search engines like Google and Bing.
To improve website traffic, the Segment team designed an expansive national SEO strategy to expand the company’s product visibility and eCommerce sales conversions for locations throughout the U.S. The team performed in-depth keyword and competitor research to build content for each stage of the company’s buyer journey. The strategy was designed to increase the website's organic traffic, build brand authority, and drive targeted traffic to the website.
The Segment team also implemented a custom PPC campaign to drive targeted traffic to the website. The team designed a comprehensive keyword research plan to optimize the website for relevant search terms and designed a custom PPC campaign to drive targeted traffic to the website.
Real results, real revenue
The custom digital strategy implemented by the Segment team helped Sneeze Defense generate over $400K in sales revenue and over 500 purchases within the first a year's time. The Segment team's efforts increased SEO impressions by 1,690%, indicating that the website was now more visible to users searching for PPE products.
The website's technical SEO issues were addressed, resulting in a significant increase in website traffic and eCommerce sales. The website's organic traffic increased by 87%, indicating that the national SEO strategy was effective in expanding the company’s product visibility and eCommerce sales conversions for locations throughout the U.S.
In conclusion, the partnership between Sneeze Defense and Segment resulted in significant improvements in the company's online visibility, eCommerce sales, and profitability. The custom digital strategy implemented by the Segment team helped Sneeze Defense overcome the challenges presented by the saturated market, extensive product inventory, and technical SEO issues, resulting in a notable increase in sales and bottom-line.