Vitable Health is a Philadelphia-based company founded in 2020 that partners with employers to provide affordable primary and urgent care for hourly workers and underserved communities. Their membership model includes same-day telehealth, in-home visits, and a local provider network, making quality care accessible without traditional insurance.
Although Vitable Health had a strong value proposition and robust platform, it struggled with online discoverability. Most of the traffic came from branded search terms, while non-branded service-related keywords like “ACA health insurance” or “minimum essential coverage” barely ranked. With healthcare SEO becoming more competitive and generative AI changing how users find answers, Vitable Health needed a strategy to grow organic visibility and bring more potential employers through search.
To address Vitable’s SEO limitations, the company partnered with Segment SEO to implement a multi-phase strategy focused on technical cleanup, content refinement, and authority building. The engagement began with a full SEO audit, identifying crawl errors, poor metadata, and duplicate title/H1 tags across various blog pages. We introduced CMS fields to separate headings from SEO titles, improving keyword targeting without affecting UX.
From there, we built a new keyword strategy focusing on non-branded opportunities tied to healthcare compliance, SMB insurance, and telehealth searches. These were mapped to blog posts and landing pages, ensuring the right content matched searcher intent. Finally, we launched a link-building campaign targeting healthcare, benefits, and B2B sites to secure relevant mentions and citations for Vitable’s services.
Over six months, our efforts helped Vitable Health expand its organic footprint dramatically:
As a result, Vitable Health acheived 161K impressions and increased organic traffic by 85%. This drives more high-intent leads from SEO and is well-positioned to scale visibility as healthcare search continues evolving.
