Our team at SegmentSEO is committed to staying up to date with the latest search trends, including the evolution of AI. In this article, we explore Google’s most recent update to its AI model and why it matters. You can expect the following questions to be answered:
AI Mode is Google’s most powerful AI Search, to date. It addresses users’ toughest questions by using Gemini 2.5’s powerful thinking, reasoning, and multimodal capabilities. This means users can:
Additionally, AI Mode includes source links to help with deeper evaluation and exploration of a variety of perspectives from across the web. It takes information simplification a step further by also using subtopics to break down and organize answers, and create visualizations such as graphs, to present complex data.
There has been growing interest and buzz about how AI is taking up more and more of the search landscape. Google is making it easier for users to complete their search journey, from start to finish using AI. It’s more important than ever for content-driven, product and/or service-focused (especially Tech and B2B), and ecommerce websites to stay up to date with AI’s evolution. With its latest update, Google has empowered searchers to make better-informed shopping decisions, and product and service evaluations.
Google does the heavy lifting finding recommendations, creating price comparisons, sourcing alternative options, and even aiding in the checkout process. The shift we’re witnessing guides users to complete their search journey within AI engines by providing thoughtful support and tools to evaluate options, deeper and easier.
Tracking how AI impacts organic website traffic is an ongoing challenge. However, Google is starting to implement some changes to make data more accessible. Traffic driven by AI Mode will soon be viewable within Google Search Console. While this is a great advancement in performance tracking, it still presents some challenges, as it won’t be possible to break the data out from other organic sources (web, etc.).
Still, having the ability to access some of the data helps with deeper analysis to identify search trends, and how to optimize content for AI better. While it doesn’t look like the ability to parse out AI traffic is coming anytime soon, we’re remaining hopeful that Google will make this available in future updates.
AI Mode has recently become available to all US searchers through both the app and the Google Search bar on the web. Google is also constantly re-evaluating how to advance its AI search engine even more. Some advancements we’re taking note of include:
For more information on the transformation of AI-driven searches and how they impact digital visibility, contact us or check out our article about the evolution of search engines.
