What 'Super Mario Bros' can teach us about SEO

Posted on
May 1, 2023
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When it comes to iconic video games, Super Mario Bros holds a special place in the hearts of gamers. This classic not only offers enjoyable entertainment but also provides hidden insights into the world of SEO. While it may seem like an unusual connection, there are important lessons we can learn from the adventures of Mario and the Mushroom Kingdom.

Coin (keyword) collection

Coins play a crucial role in Mario's journey. They are scattered throughout the levels, and collecting them helps Mario progress and unlock new adventures and opportunities.

On a similar note, keywords act as the currency of SEO. Just as Mario seeks out coins, website owners and digital marketers must identify and target relevant keywords to attract organic traffic.

Conducting thorough keyword research and strategically incorporating them into your website's content (core landing pages and blog posts) can significantly improve your site's visibility.

Navigating level design

Super Mario features perfectly engineered levels with various obstacles, hidden paths, and secret areas. Likewise, a website optimized for SEO should have a well-structured layout and a user-friendly (and crawler-friendly) navigation.

Clear site structure helps search engine crawlers understand your content better and improves overall user experience. By organizing your site's pages, using descriptive URLs, and implementing logical navigation menus, you can guide both users and search engines through your website effortlessly.

Power-ups and quality content

Throughout Mario's adventures, he encounters power-ups like mushrooms, fire flowers, and stars that enhance his abilities and help him overcome challenges.

In SEO, high-quality content serves as a power-up for your website. Creating valuable and engaging content can attract visitors, encourage sharing, and earn backlinks from other websites. Just as Mario needs power-ups to progress, producing exceptional content can boost your website's authority and visibility in search engine rankings.


Super Mario showcases Mario's versatility with its various power-ups, such as the ability to swim, fly, or become invincible. Similarly, in SEO, adaptability is crucial.

Google's search engine algorithms change frequently. Staying up-to-date with them is vital to ensure the overall health and progress of your website. From mobile optimization and voice search to structured data and link building, being open to change can help you stay ahead of the market.

Building relationships

Super Mario allows players to team up and play in co-op mode, combining their skills and knowledge to overcome challenges together. SEO often benefits from collaboration and relationship-building.

Engaging with other website owners, industry influencers, and bloggers can lead to valuable partnerships, guest posting opportunities, and backlinks. Building a network of relationships can help your website gain exposure, increase traffic, and help to improve search engine rankings.


From the importance of keywords and site structure to the significance of quality content and adaptability, these lessons - from Mario and friends - can help you navigate the complex world of SEO. By applying the principles learned from Mario's adventures, you can improve your website's visibility, attract organic traffic, and achieve long-term success in your digital marketing strategy.

So, put on your virtual plumber's hat and start optimizing your website to conquer the SEO challenges ahead!

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