Checklist: On-page SEO strategies

Posted on
September 17, 2021
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If you own a business, you need to make sure that you’re using an effective on-page SEO strategy. Not only will this help to get your website more visibility, but it can even help you to attract more customers.

In order to ensure that your site makes it to the first page of search results, there are several important steps that you need to follow in order to optimize your on-page SEO. Here are some on-page SEO strategies you need to know.

On-page SEO checklist

1. Pick the right SEO keywords

Your keywords are the words and phrases that people will type in to reach your website, and that’s why you need to make sure that they’re likely to be typed into the search bar.

Not only should they be terms that people are likely to type, but it’s also important to make sure that you pick words and phrases that people are likely to say out loud into voice assistants. This is one of the most important on-page SEO strategies to take.

Also, it’s important to choose a mixture of short and long-tail keywords. Long-tail keywords are keywords that are phrases that consist of several words put together, which are likely to be typed into search engines more frequently and can more easily roll off of the tongue for people using voice search.

2. Ensure that your SEO content is well-organized

In order to improve Google search ranking results – and to ensure that your site ranks well with search engines – it’s important to ensure that it is easy for readers to follow. One of the most important parts of that is making sure your content is well-organized.

The latest Google algorithms take into account how easy it will be for people to follow the content on your site, which makes it more important than ever to ensure that everything you post is strategically structured.

Additionally, it’s important to make sure that your site is easy for visitors to navigate by creating a highly visible navigation tree that includes inbound links on your home page. A sitemap is helpful as well. Also, make sure that you include the same links at the top or bottom of side pages.

3. Include distinctive, eye-catching imagery on your site

It’s often said that a picture is worth 1,000 words, and this couldn’t be any truer when it comes to the content of your website. Choosing the right imagery can greatly improve your site’s SEO effectiveness.

Not only do you need to choose photos that catch the eye of readers, but it’s essential to ensure that your site’s photos fit your site’s color theme (and are SEO-friendly).

In addition, it’s important to make sure that you have the license for any photos that you feature on your website, which will ensure that you abide by copyright laws.

4. Use wording that keeps readers engaged

You need to make sure that your content is worded in a way that will capture the attention of readers and make people more likely to buy your products.

It’s vital to read your content aloud, which can allow you to catch grammatical errors that you would have missed otherwise, create more engaging content, and ensure that your site’s content ranks well with search engines.

If you are not familiar with how to create engaging written content, consider exploring SEO copywriting services to assist you.

5. Do not keyword stuff your content

Search engines are much quicker to pick up on keyword-stuffed content than they were in the past. As a result, it’s essential to make sure that you keep your keyword density in the range of 1-3%. Exceeding 3% could get your page removed from the search results.

Be advised, keyword stuffing can seriously detract from the quality of your content, which makes it essential to ensure that your keywords fit into your content naturally.

6. Video marketing can significantly boost your SEO rankings

Video marketing can greatly improve the quality of your website. Not only can it help your site’s search rankings, but it can also help to increase the conversion rate on your website.

In order to ensure that your video marketing is successful, it’s important to make sure that the videos on your site are shot with effective lighting, run smoothly, and include concise and detailed descriptions.

7. Being mobile-friendly is more important than ever

It’s estimated that more than half of all the traffic on the internet comes from a mobile device. As a result, it’s important to make sure that your content will show up well on these handheld devices. Not only is this important for your search rankings, but it’s also important to ensure that your content has a high conversion rate.

8. Make use of LSI keywords

LSI keywords are words and phrases that are similar to the keywords that you’ve chosen. They can be long tail, short keywords, or anything in between.

The latest Google algorithms are getting better at recognizing words and phrases that are related to your keywords, which makes it more important than ever to include these terms in your content.

On-page SEO strategies

Whether you’re a small one-person business, a start-up, or a large enterprise, on-page SEO can make all the difference when it comes to getting what you do seen. By meeting Google’s requirements and establishing your business as an expert in your field, bringing in those new customers is easier than ever. Utilizing an expert service is the best way to boost your rankings, and our on-page SEO services are precisely the option you need to meet your business goals and achieve better sales.

How on-page SEO can make a big difference

Whether you’ve dabbled in SEO in the past or you’re entirely new to the concept, the benefits of investing in on-page SEO services are easier to see than ever. With more and more businesses adopting better practices and optimization when it comes to their online presence, it’s no surprise that any company that doesn’t keep up soon falls behind.

At Segment, we offer a range of expert on-page SEO services, providing you with a powerful and effective way to get your business to that top spot in no time. From eCommerce to local services, multinational corporations to family-run businesses, we do it all. Here are just some of the expert services we offer:


Our in-house team works with you to produce on-point, professional, and expert content for your website that’s perfectly in-line with your brand identity and business goals. We’re experts when it comes to the creation of content that’s both SEO-friendly and relevant to your specific audience, producing copy that’s high-value while remaining rich in all the factors Google likes to see. From the creation of brand-new web pages to the reworking of old content, developing blog posts to tweaking marketing work to support your current brand, we’re well-equipped to produce excellent results.

SEO content services is one of our major focuses at Segment, enabling us to quickly and practically help companies to rise through Google rankings with genuine, well-written, and high-quality content. Good SEO draws in customers, and your increased conversions will soon reflect this once you use our services.

Headers, titles, meta tags, and image optimization

Our optimization services don’t stop at creating long-form content for your website. In addition to writing and crafting SEO-friendly content, we also support businesses in the development and management of Meta tags, titles, and headers to be more Google-friendly, as well as better suited for your particular audience. We work within your brand guidelines to go the extra mile and enhance your rankings effortlessly. Image optimization is another valuable part of our services, working to improve loading times and improve the customer experience.

Believe it or not, great websites full of SEO-friendly content are frequently finding themselves further down the rankings purely due to loading times. By optimizing imagery, your business is in a far better position to reach that top spot – and we’ll help you reach that goal every step of the way.

Link building and URL structure development

Link building is an essential part of the SEO process, providing a valuable way to validate your company as experts in your field and a well-trusted brand to potential customers. Creating relevant URLs and connecting with trusted and authentic resources is an excellent place to start, and that’s precisely what our services focus on at Segment. No generic linking, or unsuitable connections – just high-quality link building that works exactly as it should.

Many businesses make the mistake of leaving out link building when it comes to establishing their brand online. But why struggle when the opportunity to rise the rankings is right in front of you? With a little extra help and support, achieving that number one ranking doesn’t have to feel impossible. URL development and link-building are just two of the specialized services we offer, but they’re essential parts of the puzzle nonetheless.

More on-page SEO strategies

Confused about the concept of SEO, or simply unsure how it will benefit your business? These top tips for on-page SEO will help you take those first steps into a more effective online presence, and all those additional sales that are yet to come:

Quality over quantity

For many businesses, keyword stuffing is a common practice – creating blog posts and websites that may be rich in keywords, but are entirely irrelevant, or even illegible, for your audience. Google cares just as much about the value of your content as it does the keywords, and your business may even be blacklisted if you don’t change your SEO methodology. Quality is always the way to go.

Look at your top competitors

Chances are your top competitors are already using SEO to get ahead of you in rankings. Look at what the companies around you are doing, and you’ll be far better placed to make SEO choices that work for you as well as differentiate you from others within your field.

Work with Segment

Doing SEO in-house can be time-consuming, costly, and hard to get right – especially if you’re unable to hire specifically for an SEO role. Working with a professional SEO agency, like Segment, is the best way to get exceptional service without the high cost.

If you’re considering on-page SEO services for your business, Segment is the ideal solution. Contact us today to find out more about our SEO services and how we can support your business to be more visible and achieve those much-needed sales.

For more SEO tips, visit the Segment SEO Blog and subscribe to our monthly newsletter.

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