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Explore the Segment Blog for tips on SEO, digital marketing, and website best practices.
AI
June 25, 2025
How Generative Engine Optimization Has Changed Search
Keep up with the latest innovations in search engine optimization, with a refreshed strategy that focuses on the most recent development in the search landscape - Generative Engine Optimization.
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News
August 24, 2022
Segment recognized by Clutch as a Top B2B Company
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Strategy
August 14, 2022
The power of SEO in inbound marketing
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How To
June 15, 2022
How to incorporate SEO into HubSpot's Flywheel model
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Technical
March 1, 2022
What is a sitemap? The XML sitemap and robots.txt file
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Off-Page
November 10, 2021
Your guide to building quality backlinks
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On-Page
September 17, 2021
Checklist: On-page SEO strategies
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