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Explore the Segment Blog for tips on SEO, digital marketing, and website best practices.
AI
September 17, 2025
Getting Cited in ChatGPT: The B2B Tech Guide to LLM Seeding
Learn how B2B tech companies can get cited by AI tools like ChatGPT, Claude, and Google AI Overview. This guide breaks down the strategy behind LLM seeding, how to run visibility audits, what content formats get cited most, and how to turn citations into qualified leads and pipeline.
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Strategy
August 14, 2022
The power of SEO in inbound marketing
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How To
June 15, 2022
How to incorporate SEO into HubSpot's Flywheel model
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Technical
March 1, 2022
What is a sitemap? The XML sitemap and robots.txt file
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Off-Page
November 10, 2021
Your guide to building quality backlinks
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On-Page
September 17, 2021
Checklist: On-page SEO strategies
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How To
July 27, 2021
The Basic Concept of SEO
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