SEO for Law Firm

Boost your law firms' online presence with Segment SEO. We improve search rankings, increase visibility, and drive conversions for exceptional growth.affic, attract leads, and grow your sales.


agency of the year


years of experience


customer retention

Where all your SEO comes together

Website Management. Our team regularly manages and optimizes your site so that you can focus on what's important.
Meta Tags Optimization. Improve every aspect of your metas, including page titles, header tags, and meta descriptions.
SEO Architecture. Inspect, configure, and improve your site's architecture, including internal linking, URL structure, page hierarchies, status codes, and more.
Indexation. Ensure your website is getting the attention it deserves from Google crawlers. Our team maintains your Google Search Console and Bing Webmaster apps.
Backlinks. Improve your online credibility by building quality backlinks with influential websites.
Anchor Texts. Apply targeted keywords across your anchor texts to solidify your rankings.
Social Signals. Post your content across major social networks to further build your off-page authority.
Press Releases. Have a major company announcement? Run press releases to expand your reach.
Keyword Management. Implement your targeted keywords across your core website pages.
Search Volume Insights. Get real-time metrics on keyword growth and volume over time.
Buyer Intent. Drive better leads when you focus on the keywords that prospects use throughout the buyer's journey.
Competitive Scoring. Get ahead of the competition with insights on keyword difficulty, undervalued keywords, and more.
Strategy Research. We conduct research to identify how your competitors are shaping their content strategy, helping you to outrank them.
Featured Snippets. Being included on the top of search engines, including in Google's Featured Snippets showcase, can help improve your click-through rates.
Copywriting. We help write long-form content, with over 1,000 words, to provide depth to your website and value to your readers.
Keyword Implementation. Employ and optimize all your targeted keywords across your different assets, including website pages, landing pages, and blog articles.

Expect more from your SEO agency

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.

Popular Features
Website Management
Meta Tags Optimization
Internal Linking

Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.

Popular Features
Link Building
Anchor Texts
Social Signals

Keyword Research

Target and implement value keywords that improve website traffic, conversions, and sales revenue.

Popular Features
Search Volume Insights
Buyer Intent Signals
Keyword Implementation

Audit Management

Make your website more optimized for search engines with regular SEO audits and inspections.

Popular Features
Audits and Inspections
Issue Resolution
Website Measurement


Develop content assets that engage audiences, inspire action, and generate conversions.

Popular Features
Content Development
Competitive Analysis


Unlock key insights on KPIs and uncover how your SEO performance impacts sales revenue.

Popular Features
Beacon Management
Comprehensive Reports
Traffic Projections

Ditch the stress of managing SEO on your own

With Segment, you'll receive full-service SEO management, website maintenance, and more. Rest assured your website is in good hands.

Hire experts

Eliminate the guesswork out of managing SEO.

Save time

Focus on what you do best while we take care of SEO.

See results

Your website deserves more growth, and we'll help you get there.


Unlimited SEO support, really

We’ll reach out regularly to discuss strategy, reporting, and more. Have pressing marketing matters? No problem. We'll get back to you in one business day or less. Plus, you'll have direct access to your account strategist, allowing you to call or text anytime.
We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."
Karen Apwah
Head of Marketing, Agadia Systems
Since working with Segment, the team has increased the number of calls we have received from prospective customers as well as given us a deeper understanding of what is going on with our website."
Jason Merkerson
Director, PROimage Facility Services

View more SEO success stories

European Wedding Dress Retailer Grows SEO Traffic 868%

Pharma Software Company Grows Conversions by 348%

Oil & Gas Services Company Increases SEO Traffic by 455%

Frequently asked questions

Have questions about how Segment can help?

Why is SEO for Law Firms important?

SEO is crucial for law firms because it helps them increase their online visibility, attract potential clients, and establish credibility and trust. With effective SEO strategies, law firms can rank higher in search engine results for relevant keywords, making it easier for potential clients to find them when searching for legal services. Additionally, SEO helps law firms stay competitive in the digital landscape and build a strong online presence, which is essential in today's digital age.

How long does it take to see results from SEO efforts for a law firm?

The time it takes to see results from SEO efforts for a law firm can vary depending on various factors, such as the competitiveness of the legal market, the current state of your website, and the strategies implemented. In general, it can take several months to start seeing significant improvements in search engine rankings and organic traffic. However, minor improvements can sometimes be noticed within a few weeks. Consistent effort and ongoing optimization are key to achieving long-term SEO success for a law firm.

Can SEO help reduce law firms marketing costs?

SEO can significantly reduce marketing costs for law firms by providing long-term results, attracting targeted traffic, and increasing brand awareness. Unlike paid advertising, SEO efforts can continue driving organic traffic to your website over time, resulting in lower overall marketing expenses. By optimizing for local search, law firms can attract clients in their area without costly national campaigns. Additionally, SEO's focus on content creation can provide material for other marketing channels, further reducing costs. Overall, a well-executed SEO strategy can help law firms achieve their marketing goals more cost-effectively.

How can SEO help my law firm attract more clients?

SEO can help your law firm attract more clients by improving your website's visibility in search engine results. When potential clients search for legal services online, a strong SEO strategy can ensure that your website appears prominently in their search results. By ranking higher in search engine results, you can attract more organic traffic to your website, increasing the chances of converting these visitors into clients. Additionally, SEO can help you target specific keywords and phrases that potential clients are searching for, ensuring that your website is visible to those who are actively seeking legal services. Overall, SEO can be a powerful tool for attracting more clients to your law firm.

Reaching the first page of Google starts here

Improve your rankings, increase your website traffic, and win more customers. Sign up for a free audit, proposal, and traffic projection analysis.