#1 Houston SEO Company

Segment is one of Houston's top SEO companies. Increase your traffic and win more customers with our full-service SEO solutions.


agency of the year


years of experience


customer retention

Where all your SEO comes together

Website Management. Our team regularly manages and optimizes your site so that you can focus on what's important.
Meta Tags Optimization. Improve every aspect of your metas, including page titles, header tags, and meta descriptions.
SEO Architecture. Inspect, configure, and improve your site's architecture, including internal linking, URL structure, page hierarchies, status codes, and more.
Indexation. Ensure your website is getting the attention it deserves from Google crawlers. Our team maintains your Google Search Console and Bing Webmaster apps.
Backlinks. Improve your online credibility by building quality backlinks with influential websites.
Anchor Texts. Apply targeted keywords across your anchor texts to solidify your rankings.
Social Signals. Post your content across major social networks to further build your off-page authority.
Press Releases. Have a major company announcement? Run press releases to expand your reach.
Keyword Management. Implement your targeted keywords across your core website pages.
Search Volume Insights. Get real-time metrics on keyword growth and volume over time.
Buyer Intent. Drive better leads when you focus on the keywords that prospects use throughout the buyer's journey.
Competitive Scoring. Get ahead of the competition with insights on keyword difficulty, undervalued keywords, and more.
Strategy Research. We conduct research to identify how your competitors are shaping their content strategy, helping you to outrank them.
Featured Snippets. Being included on the top of search engines, including in Google's Featured Snippets showcase, can help improve your click-through rates.
Copywriting. We help write long-form content, with over 1,000 words, to provide depth to your website and value to your readers.
Keyword Implementation. Employ and optimize all your targeted keywords across your different assets, including website pages, landing pages, and blog articles.

Expect more from your SEO agency

On-Page SEO

Enhance your website structure and UX to improve the way search engines index and rank your site.

Popular Features
Website Management
Meta Tags Optimization
Internal Linking

Off-Page SEO

Build quality backlinks and social signals to strengthen your online authority and keyword rankings.

Popular Features
Link Building
Anchor Texts
Social Signals

Keyword Research

Target and implement value keywords that improve website traffic, conversions, and sales revenue.

Popular Features
Search Volume Insights
Buyer Intent Signals
Keyword Implementation

Audit Management

Make your website more optimized for search engines with regular SEO audits and inspections.

Popular Features
Audits and Inspections
Issue Resolution
Website Measurement


Develop content assets that engage audiences, inspire action, and generate conversions.

Popular Features
Content Development
Competitive Analysis


Unlock key insights on KPIs and uncover how your SEO performance impacts sales revenue.

Popular Features
Beacon Management
Comprehensive Reports
Traffic Projections

Ditch the stress of managing SEO on your own

With Segment, you'll receive full-service SEO management, website maintenance, and more. Rest assured your website is in good hands.

Hire experts

Eliminate the guesswork out of managing SEO.

Save time

Focus on what you do best while we take care of SEO.

See results

Your website deserves more growth, and we'll help you get there.


Unlimited SEO support, really

We’ll reach out regularly to discuss strategy, reporting, and more. Have pressing marketing matters? No problem. We'll get back to you in one business day or less. Plus, you'll have direct access to your account strategist, allowing you to call or text anytime.

Fully transparent SEO company

See what your SEO is up to. Your website traffic, conversions, and visual reports provide the data you need to make better decisions. Our experts use the industry's most powerful SEO tools to manage and measure your campaigns, providing transparency that most SEO management services agencies don't offer.
We hired Segment to help us solidify our SEO and website marketing channels. They revamped our on-page and off-page SEO which resulted into better rank positions for our keywords."
Karen Apwah
Head of Marketing, Agadia Systems
Since working with Segment, the team has increased the number of calls we have received from prospective customers as well as given us a deeper understanding of what is going on with our website."
Jason Merkerson
Director, PROimage Facility Services

View more SEO success stories

European Wedding Dress Retailer Grows SEO Traffic 868%

Pharma Software Company Grows Conversions by 348%

Oil & Gas Services Company Increases SEO Traffic by 455%

Frequently asked questions

Have questions about how Segment can help?

Why is investing in a Houston SEO company important?

For the average business, the idea of investing in digital marketing like SEO is more powerful than you might think. Providing a practical, effective, and organic way to enhance the visibility of your business, SEO should be anything but an afterthought for companies looking to grow online. So when it comes to tight marketing budgets and allocating funds where you can, why should you hire a Houston SEO company?

Read below to find out more about why hiring an SEO company is essential for your business, rather than an extra. We’ve covered all you need to know to understand how powerful SEO can be – when it’s carried out by the right people. For increased sales, enhanced click-through, and better visibility than ever before, SEO is the place to start.

What is SEO and why should I hire a Houston SEO company?

The first step to understanding the value of SEO is knowing what this type of digital marketing means. SEO, short for search engine optimization, encompasses a range of different techniques and skills designed to work with search engines. These methods help your business fall in line with the required algorithms and get on the good side of search giants like Google.

By investing in a Houston SEO company, your business is far more likely to be seen by all the right people. SEO provides a practical, organic, and gimmick-free way to invest in your business. Paid-for clicks through PPC and paid advertising are valuable for companies; there’s no denying that. But for the customers you’re trying to reach, SEO provides a way to get in touch with them that isn’t overtly selling to them. For your audience, appearing genuine should be one of your top concerns. SEO provides more truthful, sincere, and trustworthy visibility to your business – helping to build customer trust and establish a relationship with potential buyers.

Why is a Houston SEO company needed?

SEO is so crucial to businesses because it sets you apart from your competition. If other companies in your field or niche aren’t investing in SEO, then it instantly places you ahead of them when it comes to those essential search rankings.

With millions of searches taking place every minute, shoppers' attention spans are shorter than ever. Reaching the top three results on a page with SEO can mean a substantial difference in the visibility and accessibility of your business to the customers you’d like to target. Of course, SEO isn’t just important because it works with Google’s bots and algorithms. A well-designed and properly executed SEO-friendly website also holds plenty of value to your customers. Meeting modern optimization standards means creating content that’s relevant to your audience, valuable to them, and enhances their experience of your business.

Investing in a Houston SEO company doesn’t just get your business seen – it also enhances your appearance and authority in the eyes of your customer base.As a long-term investment for your business, SEO doesn’t have the up-front ‘buzz’ or instant results as PPC advertising, or even social media promotions. But it sets your company up for success in the long-term, ensuring that customers come to you time and time again even when those paid promotions have run out. PPC is all about direct, instant conversions – but SEO is vastly more successful and cost-effective over time than paid advertising could be. For sales and promotions, paid advertising is the way to go – but for customer loyalty, long-term visibility, and industry leadership, SEO is the place to start.

How can I justify the cost of SEO?

While SEO can seem like a high up-front cost, when you consider the long-term benefits of investing in a Houston SEO company, the price tag attached to professional SEO services seems far less prohibitive. While, as mentioned above, PPC and other paid advertising provide an instant boost in customers, SEO plays the long game. That means the benefits continue for months or even years following the first implementation, helping you grow your customer base organically and naturally.

As a more sustainable form of digital marketing, the cost of an SEO company is outweighed entirely by the benefits. While you won’t receive the same influx of customers, you’re more likely to develop long relationships with customers, as well as repeat visits. Effective optimization helps to place your business as an expert and leader in your field. By repeatedly achieving those top rankings, you’re providing to your audience that you’re a long-standing, professional company that they can trust.Budgets for digital marketing can change and wane depending on the current status of your business, especially for smaller companies.

But investing in a Houston SEO company can mean your current budget doesn’t affect the long-term success of your business. Professional, well-executed SEO can ensure your business is visible, accessible, and valuable to your customers for years to come. SEO isn’t just beneficial in terms of getting the right people to see your business. In essence, it’s also financially beneficial, encouraging repeat custom and making your business appear more qualified and professional in the eyes of potential consumers.

Why hiring the professionals is the ideal way to benefit from SEO

So, how can you invest in an SEO company as effectively as possible? Working with professionals is the ideal choice for the majority of businesses, providing all the expertise needed to maximize your optimization results. SEO management services supports businesses to achieve far better results for your money than you could accomplish in-house. As a long-term, practical model, investing in quality SEO services isn’t just about the immediate benefits to your business – it’s also about the long-term effectiveness, relevance, and compliance of your business.

It may be tempting to attempt SEO for yourself, especially if you’re a small business. But it’s just as easy to fall foul of the Google algorithm with poorly handled SEO as it is to succeed with the best methodology. With a professional service, you’re in good hands – for SEO that lasts, is sustainable and does all it needs to, choosing to work with an expert consultancy is your best bet.If you’re considering implementing effective SEO for your business, then getting in touch with Segment should be your number one choice. We support many companies to achieve incredible optimization results across a broad spectrum of markets and industries.

Reaching the first page of Google starts here

Improve your rankings, increase your website traffic, and win more customers. Sign up for a free audit, proposal, and traffic projection analysis.