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Sebala Assisted Living is a senior living facility that offers assisted living services for the elderly. Located in a quiet neighborhood in the suburbs of Houston, Sebala provides personalized care and attention to its residents, including meals, housekeeping, transportation, and recreational activities. The facility is designed to provide a comfortable and safe environment for seniors to live independently with the support and assistance they need.
Sebala was struggling to attract new residents due to poor online visibility. The facility had an outdated website that lacked engaging content and was not optimized for search engines. The absence of a strong online presence and poor search engine rankings made it difficult for potential residents and their families to find the facility.
The challenge was to design and develop a new website and improve its SEO to attract more traffic, generate leads, and increase conversion rates.
Segment proposed a comprehensive digital marketing strategy to improve Sebala's online visibility. The team designed and developed a new website with beautiful imagery that showcased the facility's amenities and services. We also created sales funnels and optimized website and blog content pages that discussed assisted living tips and practices. Additionally, the team conducted extensive keyword research to identify relevant keywords and phrases to optimize for, including local SEO for keywords like "assisted living near me."
Segment provided the management of Google properties, including Google My Business, Google Analytics, and Google Search Console. Google My Business allowed Sebala to appear on Google Maps, improving its visibility in local search results. Google Analytics provided insights into website traffic and user behavior, while Google Search Console helped the team identify and resolve technical SEO issues, such as content gaps, broken links, and crawl errors.
The efforts of Segment paid off, with the Sebala website seeing a significant increase in daily impressions, reaching a total of 11,000 impressions—within a very targeted area of Houston (Richmond, TX)—between 2022 and 2023, with a reasonably high click-through rate (CTR) of 4.5%.
The new website and optimized content improved the site's search engine rankings and visibility, resulting in more organic traffic, conversions, and phone calls. The improved local SEO efforts also helped the facility appear in local search results, attracting more local traffic and leads.
Sebala was able to increase its occupancy rates and monthly revenue, thanks to the successful SEO campaign by Segment.
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